Senior Marketing Operations Manager

A bit about us

Do you want to join one of the world’s fastest growing sports technology companies? 

Genius Sports is at the epicentre of the global network connecting sports, brands and fans through official live data. Our mission is simple. We champion a more sustainable sports data ecosystem that benefits all parties.

We’re looking for enthusiastic and ambitious people to join our talented team.

If you see yourself becoming part of a global family building the future of sports entertainment together, then come and grow with us. 

We put trust in our people to deliver the difference for our clients around the world. It’s why many of the world’s largest leagues & federations such as the NFL, English Premier League, FIBA and NCAA choose to work with Genius Sports.

About this role

Responsibilities: 

Operations & Strategy 

• Oversee and optimize the marketing operations process, ensuring alignment across Sales & Marketing, while collaborating with Finance & Analytics teams to support forecasting and growth initiatives. 

• Deliver analytical, process and technology solutions to maximize scale and performance across paid and unpaid marketing channels, reflect industry best practices and serve a growing portfolio of Genius Sports products and brands 

• Manage and optimize the marketing technology stack, including Salesforce, Outreach, and ZoomInfo, ensuring tools are fully utilized and integrated effectively. 

• Ensure audience behaviors and signals are accurately tracked and incorporated into digital programs. 

• Maintain clean and organized marketing and sales databases; provide regular analytics and insights to measure campaign ROI, lead quality, and pipeline contribution. 

• Collaborate with the marketing team to implement and optimize multi-channel campaigns, focusing on audience segmentation, email automation, and performance tracking. 

 Data Analytics & Reporting 

• Design, create, and maintain dashboards and reports in Salesforce and Salesforce Marketing Cloud to track key revenue and marketing metrics. 

• Conduct in-depth analyses across channels to derive actionable insights that inform strategy and drive growth. 

• Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events) 

 Process Optimization 

• Develop and refine processes for marketing operations, including lead scoring, nurturing workflows, and funnel optimization to enhance efficiency and effectiveness. 

• Document processes to enhance collaboration across teams and optimize workflows for sales and marketing. 

 Required Skills and Experience:

• 5 + years of experience in Salesforce Marketing Cloud Account Engagement (Pardot), marketing automation, lead nurturing, and email communication in B2B SaaS or media companies. 

• Expert-level proficiency in Salesforce CRM. 

• Proven ability to manage marketing technologies and tools effectively. 

• A forward-thinking approach to stay ahead of marketing trends. - Expertise in identifying and deploying new technologies, tools, and best practices to enhance operational efficiency and effectiveness.  

• Strong understanding of data privacy regulations (e.g., GDPR) and compliance best practices.  

• Ability to analyze and build marketing performance dashboards and reports.  

• Proficient in uncovering actionable insights and translating complex data into strategic recommendations that drive measurable outcomes. 

• Excellent communication and collaboration skills, with the ability to effectively engage stakeholders and work seamlessly within teams. 

What’s in it for you? 

The salary for this role is based on an annualized salary of up to $130000 to $150000 per annum depending on relevant experience. This role will also be eligible to take part in Genius Sports Group's benefits plan. 

 As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities. 

How we work

We have adapted a forward-thinking ‘Ways of Working’ framework, which sets out (amongst other things) the opportunities for Geniuses to work flexibly, remotely and on working holidays. It affects different teams and locations differently, so please ask for further information in how it would work with this role.

Our employees are empowered to stretch the boundaries of what’s achievable, always reaching further and pushing the edges to see what gives. We collaborate, we innovate, and we celebrate. We will continue to grow as an organisation and continue to invest in our highly talented and diverse team of Geniuses. 

Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other applicable status). Please let us know when you apply if you need any assistance during the recruiting process due to a disability.