Plans and executes B2B marketing campaigns across email, social, paid advertising, content, PR, and internal communications. Creates content, manages vendors and budgets, updates the website, supports digital and in-person events, tracks and optimizes campaign performance, contributes to marketing strategy, and mentors junior team members.
Company Description
PSI is a leading Contract Research Organization with more than 30 years on the market, offering a perfect balance between stability and innovation to both clients and employees. We focus on delivering quality and on-time services across a variety of therapeutic indications.
Job DescriptionThe PSI Marketing team is looking for a driven, self-motivated individual with a love of organization and process. Working with our team of creatives, digital gurus, and strategists, this role will serve an essential part overseeing internal and external campaigns, digital recruitment initiatives, and supporting our efforts in sales.
Responsibilities Include:
- Plans and executes assigned marketing campaigns (email, social, paid ads, content, PR, internal communication)
- Creates content for assigned channels
- Tracks performance metrics and produces reports for stakeholders
- Analyzes performance of assigned campaigns and optimizes tactics
- Manages relations with marketing vendors
- Manages budgets and billing for assigned channels
- Performs updates of the PSI website
- Plans and supports PSI events, working with the global marketing events team
- Contributes to PSI marketing strategy
- Mentors junior members of the marketing team
- Bachelor’s degree
- East Coast Location Preferred
- At least 3-5 years running B2B social media campaigns (LinkedIn), experience with Instagram, Facebook, TikTok and/ weChat is a plus
- Experience running digital events (coordinating, content development, post event activity)
- Event planning experience is a plus
- Strong writing and editing experience, outstanding verbal communication skills
- Capable of managing multiple projects at once with high attention to detail
- Comfortable in a dynamic, fast-paced environment
- Knowledge of graphic design software (i.e. Canva, Photoshop)
All your information will be kept confidential according to EEO guidelines.
For this position, PSI is not hiring individuals who require work visa for employment or continued employment now or anytime in the future.
Similar Jobs
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead global Account-Based Experience (ABX) strategy and scale playbooks to drive engagement, pipeline, and revenue for strategic enterprise accounts. Align Sales, CS, and Field Marketing; design multi-channel, personalized campaigns and regional activations; manage ABX tech stack and CRM integrations; analyze intent and engagement data to optimize conversion; and build advocacy and vertical-focused motions for high-value accounts.
Top Skills:
6SenseDemandbaseMarketoSalesforce
Fitness • Music • Software
Implement and optimize multi-channel growth campaigns (email, in-app, push, search, social, display) to drive acquisition, engagement, conversion, and retention. Manage lifecycle campaigns, A/B and multivariate testing, email automations, landing page CRO, partner co-marketing, event support, and KPI reporting. Collaborate cross-functionally with marketing, product, and data teams to define go-to-market strategies and meet business targets.
Top Skills:
A/B TestingCSSDisplay AdvertisingDrip ProgramsEmail AutomationEmail Service Provider (Esp)Google AnalyticsHTMLIn-App Messaging PlatformsLanding PagesMultivariate TestingPush MessagingSearch (Sem)Social Advertising
Enterprise Web
Own marketing analytics, funnel and campaign reporting, lead scoring, routing, data reconciliation, and Marketing-to-Sales handoff workflows. Build dashboards, validate Salesforce and Marketo data, manage RingLead logic, troubleshoot routing issues, and perform recurring QA across go-to-market systems. Partner with BI and Data teams, identify optimization opportunities, present findings to leadership, and use AI tools to accelerate reporting and data-quality workflows.
Top Skills:
6SenseAi ToolsClayGrooveLookerMarketoQualifiedRingleadSalesforceSQLTableau
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
