Senior Marketing Specialist

Senior Marketing Specialist

Location: Wilmington, DE

Hours: M-F 8-5pm

Hybrid

Position Overview:

We are looking for an experienced Marketing Specialist to support the growth of CSC's Capital Markets business. The role combines marketing planning with hands-on execution across campaigns, digital marketing, content, and events.

Working closely with the Capital Markets marketing team, business leaders, and external partners, you will help turn business priorities into marketing activities that build awareness, generate opportunities, and support business growth.

Key Responsibilities:

• Develop and execute marketing plans and campaigns that support Capital Markets business objectives and regional priorities.
• Work with business stakeholders to understand market developments, identify opportunities, and translate them into marketing activities.
• Manage marketing campaigns from planning through execution, ensuring projects are delivered on time, within budget, and to a high standard.
• Plan and coordinate digital marketing activities, including LinkedIn, email marketing, content, SEO, and PPC campaigns.
• Develop and coordinate marketing content, working with internal experts and external agencies where required.
• Plan and manage events, conferences, and webinars with the relevant channel marketing teams.
• Monitor campaign performance, analyze results, and recommend improvements to increase effectiveness and return on investment.
• Work closely with colleagues across marketing, sales, and the wider Capital Markets business to ensure marketing activities support commercial priorities.
• Contribute new ideas and approaches to improve how we reach and engage our target audiences.

Experience and Skills:

• At least five years of experience in a marketing role, ideally within financial services or a related B2B industry.
• Experience planning and executing marketing campaigns across multiple channels.
• Good understanding of digital marketing, including social media, email marketing, SEO, and paid advertising.
• Strong project management and organizational skills, with the ability to manage several projects and deadlines simultaneously.
• Comfortable working with marketing data and using campaign results to inform future activities.
• Strong written and verbal communication skills, with attention to detail.
• Experience working with internal stakeholders, external agencies, and suppliers.
• Experience in financial services is an advantage, but we also welcome candidates from other industries who are interested in learning about Capital Markets.

Personal Attributes:

• Proactive and comfortable taking ownership of projects from start to finish.
• Well organized, reliable, and able to manage competing priorities.
• Practical and resourceful, with a willingness to get involved in the details.
• Curious, creative, and willing to challenge existing approaches or suggest improvements.
• Confident working with colleagues at different levels and building strong working relationships.
• Comfortable working independently while being part of a wider team.
• Open to feedback and keen to continue learning and developing.
• Positive, flexible, and able to adapt when priorities change.