Senior MarTech Operations Manager

The Community You Will Join: 

Our mission on Marketing Technology (MarTech) is to provide a state-of-the-art platform and measurement capabilities to enable marketing and product teams to engage with our customers effectively. Everyday millions of Airbnb customers are reached via our streamlined platform over comprehensive channels, such as Email, Push, SMS, and external Ads Platforms. We deliver substantial business impact by enabling numerous stakeholders across the company, including Marketing (Brand and Performance), Guest/Host, Policy, and more. 

Marketing Technology Operations is part of a platform team responsible for building the signal infrastructure that powers advertising and measurement globally.

Our team deploys Airbnb’s unique first-party data to leading advertising platforms such as Meta, Google, and TikTok to power personalized, effective, and measurable marketing.

We are building systems that make marketing infrastructure increasingly autonomous — where tagging, validation, and signal delivery are highly automated and marketers can focus on strategy rather than operational execution.

The Difference You Will Make:

We are seeking a Senior Marketing Technology Operations Manager with a strong foundation in marketing tracking who is excited about using AI and automation to build scalable marketing systems. This role will partner closely with engineering to design and build our next generation robust, and scalable tracking platform that minimizes manual intervention and maximizes signal quality and reliability.

You will work at the intersection of marketing, data and engineering. Your work will ensure that our marketing teams can leverage rich first-party signals to drive efficient growth, improve measurement, and unlock new opportunities for experimentation.

We are particularly excited about applying AI to marketing technology — from automating tag deployment and debugging to building systems that monitor signal health and detect issues automatically. This role is ideal for someone who is passionate about experimenting with AI tools, and improving complex marketing infrastructure.

A Typical Day: 

• Develop solutions to upgrade our marketing tracking that minimize manual intervention while ensuring quality and reliability.
• Use AI tools to streamline and automate MarTech Ops responsibilities such as tag deployment, debugging, and monitoring signal health.
• Be hands on working in tag manager and our MMP to set up new ad vendors and QA marketing tracking. 
• Partner with marketing and data science to deploy first party audiences for ad tracking and measurement. 
• Stay up to date on global privacy frameworks and regulations (e.g., ATT, GDPR) to ensure all marketing tracking practices are compliant and uphold data integrity.

Your Expertise:

• 8+ years of relevant work experience, ideally in a high-growth tech startup, performance-oriented marketing organization, or agency
• Hands-on experience with paid social and performance advertising platforms such as Meta and Google
• Experience using AI tools to automate operational workflows 
• Experience working with tag management systems such as Google Tag Manager, CAPI solutions and mobile measurement platforms such as Singular, AppsFlyer or Adjust
• Strong analytical skills that can adapt to new tools and capabilities 
• Understanding of how privacy frameworks and regulations (such as ATT and GDPR) impact marketing measurement and tracking
• Proven ability to lead, influence, and collaborate across organizational boundaries with a track record of building strong relationships with cross-functional partners

Preferred Qualifications

• Passion for building systems that reduce manual work and allow teams to focus on higher-impact strategic initiatives
• Experience partnering closely with engineering teams to design scalable systems and automation
• Willingness and ability to get into the technical weeds when troubleshooting complex issues across tracking systems, APIs, and data pipelines
• Current or previous experience being an Airbnb host is a plus

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list  If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.