Senior Media Analyst

| New York, NY, USA | Remote
Employer Provided Salary: 152,500-167,500 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Meet GTV

We’re modernizing in-store marketing to help brands and retailers reach shoppers. Our platform makes it easy to run digital advertising campaigns throughout the physical grocery store.

Our team enjoys the complexities of a product that’s both physical and digital and balances the needs of retailers, brands, and agencies. We’re founder-led with Series B funding and values that prioritize ownership, growth, transparency, and partnership.

Here are the problems you’ll be solving

Despite increasing interest from brands and a wave of new entrants, in-store digital advertising remains under-proven and under-measured compared to more established advertising channels. The Senior Media Analyst will help narrow this gap, utilizing in-house data and leading measurement partners to prove out the value of in-store advertising and Grocery TV’s offerings.

This role will collaborate closely with our Marketing, Media Sales, and Data teams to ensure we have the right data and insights to package and position our inventory in the market. They will also represent Grocery TV’s measurement capabilities externally with agencies and brands through customer calls, blog posts, industry conferences, and more.

The ideal candidate brings a wealth of media measurement experience, an insatiable curiosity, and a strong desire for ownership and impact.


Ownership is a cornerstone of the employee experience. With that, we take pride in fostering an environment where our teammates can take the initiative for their growth and the success of their team & organization. Here are some responsibilities this role will own.

  • Conduct and coordinate campaign measurement studies utilizing both in-house and third-party data sources.
  • Design and execute consumer insights studies to help our Marketing team understand our shoppers and position ourselves in the market.
  • Showcase GTV’s measurement capabilities during sales engagements and industry events.
  • Explore and assess new strategic measurement partnership opportunities.
  • Identify key customer insights and segments relevant to advertisers, source missing data from third-party providers, and collaborate with our Data team to integrate new data sets.
  • Create data visualizations, write data-driven blog posts, and advocate for the value of in-store advertising and GTV solutions.
  • Maintain a catalog of all relevant third-party research.

Growth opportunities

If you’ve been in a larger organization with limited scope and exposure or in a smaller organization with less scale and complexity, this role could be a level-up opportunity.

  • You will have substantial ownership of our media measurement partnerships and strategy.
  • You will work closely with our Marketing, Sales, Product, and Data teams, as well as with external partners, to drive our measurement strategy forward.


Relevant Experience

  • 3+ years of experience in advertising analytics.
  • Deep analytics background, with a bachelor's degree or equivalent experience in a quantitative field such as statistics, math, data science, or computer science.
  • Experience conducting consumer surveys and research.
  • Start-up and agency experience a plus.

Soft Skills

  • A passion for transforming complex data into stories with compelling insights and visualization.
  • A high degree of intellectual curiosity: you often find yourself asking “why?”.
  • Experience presenting results and insights direct to customers, advertisers, or agencies.
  • Excellent communication skills, verbal and written.

Technical Skills

  • Mastery of Excel (GSheets) and PowerPoint (GSlides, Canva).
  • Experience with BI and data visualization tools (i.e. Tableau, Looker, Chart.js, D3).
  • Proficient in A/B tests, MMM, MTA, sales lift studies, brand lift studies, and other methodologies to quantify advertising campaign ROAS.
  • Adept with SQL 
  • Experience with Python & R are a plus


As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:

  • Level 4: Sr. Media Analyst I — $152,500
  • Level 5: Sr. Media Analyst II — $167,500

In our initial conversation, we’ll discuss what level best aligns with your experience.

Benefits and Perks

Our environment prioritizes collaboration, respect, and partnership. One of the ways we show that to our team is through our benefits program.

  • We were #871 on Inc. 5000’s 2023 list of the fastest growing companies.
  • We were named Best Startups Places to work for in 2024 by Built In for both Austin and New York
  • We’re a 2023 Best Place for Working Parents in Austin
  • 100% paid medical, dental & vision benefits
  • Stock options
  • Generous time-off programs (including 16 weeks of parental leave)
  • Transparent with financials, salaries, promotions, and more
  • Flexible work schedule
  • Casual office attire
  • Daily in-office meal stipend
  • Twice a year summits

Ready to start?

To connect with our team, complete our quick application, and we’ll be in touch soon.

Feeling imposter syndrome? Reach out to us!

We're happy to help you better understand the role and what we're looking for.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • CypressFrameworks
    • JestFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • LookerAnalytics
    • HubSpotCRM
    • Google HangoutsCollaboration
    • SlackCollaboration


980 6th Avenue, New York City , NY 10018

What are Grocery TV Perks + Benefits

Grocery TV Benefits Overview

At Grocery TV, we believe in providing inclusive benefits that consider all stages of life and types of well-being.

We offer the following:
- Transparent Salary + Equity
- Unlimited paid time off
- 16 weeks of parental leave
- Fully paid medical, dental, and vision coverage
- Stipend for 60% of dependent coverage
- Fully paid life and disability insurance
- Additional fertility coverage
- FSA and Dependent FSA
- HSA + $1,200 annual employer contribution
- Employee Assistance Program
- Grief counseling and paid bereavement leave
- Health concierge to navigate the healthcare system

Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Hybrid work model
In-person all-hands meetings
Our NYC team visits Austin 2x a year for a company summit.
Flexible work schedule
Remote work program
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Financial & Retirement
Company equity
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Our NYC team receives a lunch stipend for days in the office.
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

We focus on compensation + benefits that are inclusive, intentional, and improve quality of life.

Our benefits include fertility insurance, gender-affirming care, and mental health support, among other things. They are designed to meet all of our employees (current and future) at different stages of life. We provide a health concierge to simplify the overhead of the healthcare system.

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