The Senior Optimization Strategist owns organic strategy for a portfolio of larger and VIP-adjacent accounts, serving as the senior point of contact for strategic direction on their book. While they may carry some VIP accounts alongside executive support, the Senior Strategist is a fully capable, client-facing practitioner who leads client calls, drives quarterly strategic planning, and serves as the senior escalation point for complex performance issues. At this level, practitioners bring a broader expertise set — including working knowledge of GEO, AI search, citations, and listings — and actively mentor Optimization Strategists and Coordinators across the team. This role has a material impact on high-value client retention and revenue through upsell and renewal execution.
What Your Success Will Look Like- SEO Execution & Technical Craft
- Lead pre-launch and quarterly audits for flagship accounts and define the strategic direction delivery teams execute.
- Set organic ranking goals and design tailored, advanced SEO strategies for the most demanding clients.
- Develop and refine SEO audit frameworks, playbooks, and best practices, and evaluate emerging AI-search capabilities for team adoption.
- Client & Stakeholder Engagement
- Own organic strategy for a high-complexity and VIP-adjacent client portfolio, serving as the senior point of contact for strategic direction.
- Serve as the senior escalation point for complex performance issues and at-risk accounts, partnering with Account Managers on recovery and retention.
- Drive upsell and expansion within the high-value portfolio by identifying and executing growth opportunities.
- Represent SEO strategy in cross-functional initiatives and senior client conversations, translating performance into business impact.
- Team Development & Knowledge Building
- Provide mentorship, guidance, and quality review to SEO Strategists and Coordinators, raising execution standards across the team.
- Contribute to the development of team playbooks, frameworks, and best practices as a senior knowledge resource.
- Education
- Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent experience.
- Experience
- 6–8 years of progressive SEO experience, with demonstrated ownership of high-complexity, enterprise, or VIP accounts.
- Experience serving as a senior escalation point for complex performance issues, at-risk accounts, and upsell/expansion opportunities.
- Background developing SEO frameworks, playbooks, or best practices, and evaluating emerging AI-search capabilities for team adoption.
- Demonstrated mentorship of junior practitioners and the ability to represent SEO strategy in senior client and internal conversations.
- Skills
- Proven ability to design advanced organic strategies and define strategic direction for delivery teams.
- Winning Mindset: When our clients win, we win.
- Genuine Care: We only succeed when we are truly invested in our clients and each other.
- Unmatched Results: We deliver more than expected–and then some–driving the best results and impacting lives.
- Constant Improvement: We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
- Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.
We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.
- The base salary range is $70,000 (entry-level) - $90,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.
- The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy—today and tomorrow.
- 100% employer-paid medical, dental, and vision insurance
- Flexible paid time off, so you can rest, relax, and recharge away from work
- Paid parental leave
- Paid cell phone and service
- Remote office allowance
- Professional development and development courses
- Regular manager check-ins to drive performance and career growth through Lattice
Scorpion supports a range of work arrangements, including in-office, hybrid, and remote roles. For positions designated as remote, employees who live within commuting distance of a Scorpion office may be asked to work from the office based on team needs, collaboration opportunities, or business priorities. Specific expectations will be discussed during the interview process.
Equal Opportunity Employer
Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion.
[Reasonable Accommodations]
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Scorpion participates in the E-Verify program to confirm employment authorization of all newly hired employees. The E-Verify process is completed during new hire onboarding and completion of the Form I-9, Employment Eligibility Verification, at the start of employment. E-Verify is not used as a tool to pre-screen candidates. For more information on E-Verify, please visit www.uscis.gov.
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