Senior Paid Media Manager

About The Role

Optimal is looking for an ambitious and experienced digital marketing professional to join our team! The Senior Paid Media Manager will drive new strategies and improve performance across paid channels. They’ll own the client relationship for some of our largest accounts and work closely with our Paid Media Director and other senior leadership to create and deliver client strategy presentations.

A high level of expertise in digital advertising is expected, along with a demonstrated ability to effectively communicate performance towards key KPIs and produce impactful insights from data. The ideal candidate is always looking to adopt new techniques and test new media channels to ensure maximum ROI for our clients. This candidate will help grow our clients’ businesses while also acting as a trusted internal resource on paid media strategy.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
 We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

• Account Ownership and Client Relationship Management – Own and build client relationships with top-tier accounts. Opportunity to travel to clients for QBRs. 
• Reporting – Work with the internal analytics team to develop reports that clearly communicate performance to suggest insights and identify opportunities.
• Analysis – Dive deep into account KPIs and trends to identify shifts, areas of opportunity, and potential optimizations.
• Collaboration and Team Management – Work closely with the Paid Media Director and leadership team to develop new and ongoing account strategies. Oversee the development of paid media specialists and interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.
• Creative Ideation – Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
• Strategy – Work with clients to plan and allocate budgets across top performing channels. Identify opportunities to test new channels, ad types, & audiences.
• Work with industry experts and vendors – Enhance agency relationships with vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.

Minimum Qualifications & Skill Requirements:

• 5+ years of full-time, professional PPC experience, including 2+ years of hands-on campaign buildout & optimization
• Consistent track record and hands-on experience handling high campaign volume, large budgets, complex strategies across multiple Paid Search and Paid Social channels and driving quantifiable results.
• Superior ability to analyze data in Google Analytics, Google Ads, Meta Ads or other analytics platforms.
• Experience with Display or Programmatic advertising is also a plus.
• Proficient in Excel and PowerPoint.
• Best-in-class communication skills, both written and verbal.
• 4-year Bachelor’s degree in business, marketing, advertising, statistics, analytics, or a related field is a plus.

Optimal is proud to offer the following:

• Flexible Time Off
• Paid Leave for New Parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Tuition Reimbursement
• Professional development opportunities
• Rewards and recognition programs
• And so much more!

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