Senior Paid Media Manager

What You Will Do

Global Strategy Alignment & Regional Execution 

• Partner with the Global Growth Marketing leadership to ensure the paid media strategy is anchored to Sophos’ global demand generation priorities, campaign themes, and growth drivers. 

• Translate global campaign briefs, messaging frameworks, and creative assets into Americas-specific paid media plans — adapting for local market dynamics, competitive landscape, and buyer behavior. 

• Serve as the liaison to Americas regional marketing in global paid media planning cycles, contributing regional performance data, market insights, and channel recommendations that inform global strategy. 

• Collaborate with peer paid media managers to share test results, channel learnings, and optimization playbooks, enabling the global team to move faster and smarter. 

• Co-develop global paid media standards, governance frameworks, and reporting.

Budget Management & Performance Accountability 

• Manage and optimize a multi-million dollar annual paid media budget with a disciplined, ROI-first approach to allocation across full funnel, campaigns, and audience segments. 

• Track, and report on weekly, monthly, and quarterly KPIs for both the Americas and as an input to global reporting. 

• Build forecasting models to project pipeline contribution, flag budget pacing risks, and scenario-plan channel mix shifts in response to performance data. 

Full-Funnel Paid Media Execution  

• Hands-on execution of paid digital campaigns spanning the full demand funnel: awareness, consideration, and conversion. Primary execution coverage for Americas while working as one of the global paid media managers.  

• Work with agency partners and internal stakeholders to plan, launch, and optimize campaigns across paid search (Google Ads, Microsoft Bing), paid social (LinkedIn, Reddit, YouTube), programmatic display, and emerging channels such as podcasts and connected TV. 

• Lead account-based marketing (ABM) integration with paid media, coordinating with the ABM and sales teams to reach high-value target accounts with precision and personalization. 

• Develop audience segmentation strategies that align channels and creative to buyer personas, segments, and stages in the buying cycle. 

• Manage and evolve retargeting programs to accelerate pipeline by re-engaging in-market accounts. 

Budget Management & Performance Accountability 

• Manage and optimize a multi-million dollar annual paid media budget with a disciplined, ROI-first approach to allocation across full funnel, campaigns, and audience segments. 

• Track, and report on weekly, monthly, and quarterly KPIs for both the Americas and as an input to global reporting. 

• Build forecasting models to project pipeline contribution, flag budget pacing risks, and scenario-plan channel mix shifts in response to performance data. 

Testing, Optimization & Experimentation 

• Drive a rigorous, always-on experimentation culture: plan and execute structured A/B and multivariate tests across creative, copy, landing pages, audience segments, and bidding strategies. 

• Feed test results and performance insights back to the global paid media team to accelerate learning across regions. 

• Partner with the Web and Marketing Operations teams to improve landing page conversion rates, ensuring paid traffic flows to high-converting, on-message experiences. 

• Leverage AI-native tools and features — including Smart Bidding, Performance Max, and AI Max — to improve efficiency and scale. 

• Evaluate and pilot emerging media channels and ad formats; build business cases for new investment areas based on test results. 

Cross-Functional Partnership & Influence 

• Collaborate closely with Americas Field Marketing, Brand, Content, and Product Marketing teams to ensure paid media programs are aligned to campaign strategy and regional messaging. 

• Partner with Marketing Operations on lead flow, attribution modeling, campaign tracking, and CRM/MAP integration (Salesforce) — consistent with global MarTech standards. 

• Serve as the internal subject-matter expert on paid media best practices, industry benchmarks, and the evolving digital advertising landscape, contributing this expertise both regionally and globally. 

• Manage and hold accountable external media agencies, programmatic partners, and platform vendors to deliver on agreed performance outcomes. 

• Present performance results, strategic recommendations, and roadmap plans to senior marketing and sales leadership on a regular cadence. 

What You Will Bring

Required 

• 6+ years of B2B paid digital marketing experience, with at least 3 years in a senior or lead individual contributor role at a B2B SaaS or cybersecurity company. 

• Proven track record of building and scaling full-funnel paid media programs that generate measurable pipeline and revenue, not just top-of-funnel volume. 

• Experience working within a global marketing organization — able to operate within a globally aligned strategy while adapting execution for a regional market. 

• Deep, hands-on expertise in Google Ads, SA360 and LinkedIn Campaign Manager — including campaign build, audience targeting, bidding strategy, and optimization. 

• Demonstrated ability to manage and optimize seven-figure annual paid media budgets with strong budget pacing and ROI accountability. 

• Strong command of measurement and attribution: you understand multi-touch attribution models, can build custom reports, and can confidently translate data into strategic decisions. 

• Experience with programmatic display and/or content syndication platforms (e.g., DV360, The Trade Desk, 6Sense). 

• Fluency with marketing analytics tools: Google Analytics 4, PowerBI; and hands-on experience with a CRM (Salesforce). 

• Experimental mindset: rigorous about A/B testing, documents learnings, and iterates rapidly. 

• Understands how creative drives paid media performance and can scale structured creative testing to improve engagement, conversion, and business outcomes. 

• Excellent written and verbal communication skills; able to translate complex performance data into clear executive narratives and cross-regional team communication. 

Preferred  

• Experience marketing cybersecurity, IT security, or enterprise technology products to technical and security-focused buyer personas (CISO, IT Director, SOC Analyst). 

• Experience working in or alongside a global center-of-excellence (CoE) or globally chartered marketing team, including contributing to global playbooks or shared frameworks. 

• Hands-on experience with ABM platforms (6sense) and coordinating paid media with account-based plays. 

• Experience in paid media for partner and channel-driven GTM motions (MSP, VAR, MSSP). 

• Familiarity with cookie-less targeting strategies, first-party data activation, and privacy-first advertising approaches. 

• Google Ads and/or LinkedIn Marketing certifications.