Description and Requirements
Role Value Proposition :
MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to individual and institutional customers. We're united by our purpose to help our customers and each other create a confident future; we're guided by empathy; and we're inspired by each other to make a difference in the lives of our coworkers, customers, communities, and the world at large. At MetLife, it's #AllTogetherPossible . Join us!
Global Brand and Marketing is on a journey to create a high-performing team enabled by a set of modern capabilities. This will require us to change the organization's expectation of marketing as well as shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
This role sits within the Global Brand & Marketing Customer Experience, Performance and Operations department and is an essential member supporting program governance and performance as we move to marketing automation leveraging a customer data platform. This individual will report within our Marketing Operations, Channels and Analytics team, and collaborate with key stakeholders on the product team, Sales, digital design, and Marketing Channels owners to ensure that the growth and engagement marketing efforts are designed and implemented to drive key business OKRs .
With prior experience working within Adobe Analytics, global CRM software and multi-channel marketing media, the Sr. Digital Data Analyst is responsible for closely partnering with Product Owners and Test and Activation Lead to size potential test value on new and existing experiments, recommend hypothesis parameters, enable test measurement, and evaluate results to drive optimization .
Key Responsibilities:
• This individual will partner closely with the Product Owners, Marketing Ops Channel Owners, Sales, Digital Designers, Technology, Engagement, Growth and Activation partners to:
• Define and create a complete customer journey using Adobe Customer Journey Optimizer (CJO) and Adobe Customer Journey Analytics (CJA) by collecting data from across all our engagement channels.
• Unify customer data into real-time customer profiles using Adobe Customer Data Platform (CDP) for activation across all of our channels.
• Set up initial data sources, manage connections; such as Adobe Analytics, Salesforce, Hubspot , PowerBI and Leads data
• Ensure proper tracking from data sources (e.g., SEO, paid media, marketing automation link tracking for Adobe Analytics, Lead sources)
• Synthesize and share key performance metrics with stakeholders during Sprint Reviews
• Provide clear paths for data connection to business outcomes and objectives
• Manage overall agile pod performance against OKRs and track against forecasted performance
• Recommend and prioritize strategic testing opportunities to improve conversion rates and customer journeys
• Create and manage Power BI / Dashboard and ongoing improvements to reporting and data visualization
• Manage advanced analytic models and integration with Demand Generation workstreams, e.g., lead scoring model innovation/roadmap, agent enablement, performance tracking
• Identify best performing, most-valuable audience types based on lead source and working with Customer Insights and Finance to evaluate best customers for future growth and engagement opportunities
Essential Business Experience and Technical Skills:
Required:
• 5-8 years of professional experience in a digital, product or finance role
• 3+ years of experience in analyzing innovative, multi-channel campaigns to generate insights that drive future test and learn strategy; has a strong understanding of paid digital media, SEO, web, email, social platforms and how they impact data models for sales and service
• Certified Adobe Analytics with 3+ years of experience
• 3+ years professional experience with a CRM, such as Salesforce.com or Microsoft Dynamics
• 3+ years data visualization experience for creation of dashboards
• Adept data presentation skills through use of dashboards, and Excel, PowerPoint
• Proven track record of improving customer journeys and acquisition funnels in other organizations
• Deeply understands analytics, marketing metrics, statistics, and financial metrics
• Simplify complex data into easy-to-understand information and communicate findings across various levels of an organization
• Be a driver of data-driven decision making
• Works well within a team and ability to navigate matrixed organizations.
• Hard working, multi-tasker who enjoys taking ownership of projects
• Strong interpersonal and communications skills (verbal and written) with ability to take a consultative approach when working cross-functionally
• Excellent project management skills and commitment to deadlines, processes, and policies
Preferred:
• Demonstrable knowledge of analytics platforms and business intelligence tools
• Attitudinal and Social Media measurement tools (Marketing Evolution, Dynamic Logic, Insight Express, Neilsen BuzzMetrics , Radian6)
• Web analytics and testing tools (Adobe Analytics, Adobe Target, Google Analytics)
• Ad server experience (Google Ad Manager, OpenX)
• Experience with Azure data lake and big data platforms
• Experience with Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, regression modeling and customer lifetime value
• Experience with database tools (MySQL, SQL Server, MS Access)
At MetLife, we're leading the global transformation of an industry we've long defined. United in purpose, diverse in perspective, we're dedicated to making a difference in the lives of our customers."
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
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