Senior Product Designer, Provider Growth

About the role:

At Headway, our network is our competitive advantage. We're building the largest national network of therapists and prescribers who accept insurance—currently over 60,000 active providers and growing. The more providers we activate, the more patients we can serve, and the greater our impact on mental healthcare access.

As a Senior Product Designer for Provider Acquisition, you'll own the design of our top-of-funnel experiences—the landing pages, lead forms, and acquisition flows that turn interested providers into qualified leads. This is high-leverage growth work: small improvements in conversion can translate to thousands of additional providers joining our network and tens of thousands more patients getting access to care.

You'll be embedded in a new pod focused exclusively on acquisition, working closely with product marketing, engineering, and data to rapidly test, learn, and optimize.

What makes this unique:

This is traditional growth design work in a mission-driven context. You'll need to balance the craft and polish of consumer product design with the velocity and experimentation mindset of a high-performing growth team. Success means being energized by metrics, comfortable with rapid iteration, and excited to see how a color change, copy tweak, or form redesign impacts conversion rates. You'll ship variations weekly, analyze results, and continuously refine—all while maintaining design quality that makes providers feel confident choosing Headway.

In this role, you'll:

Own the design of provider acquisition experiences

• Lead design for landing pages across different segments (therapists, prescribers, group practices) and states
• Design and optimize lead forms to maximize submission rates while capturing the information we need
• Create compelling visual design and messaging that resonates with providers and drives action
• Design re-engagement campaigns for the ~150K providers who've previously shown interest but haven't completed signup

Drive growth through rapid experimentation

• Run continuous A/B tests and experiments to improve conversion at every step of the acquisition funnel
• Work closely with data and product marketing to identify opportunities, form hypotheses, and validate results
• Move fast—shipping multiple experiments per week when needed—while maintaining design quality
• Develop an intuition for what works through constant learning and iteration

Collaborate deeply with cross-functional partners

• Partner with product marketing on messaging, positioning, and campaign strategy
• Work with engineering to build experimentation infrastructure and ensure designs are shippable quickly
• Collaborate with data to understand user behavior, set success metrics, and analyze experiment results
• Coordinate with the growth marketing team on channel-specific needs and campaign launches

Bring consumer product craft to growth work

• Apply strong visual design skills to create landing pages that feel polished and trustworthy
• Design interactions that reduce friction and guide providers smoothly toward conversion
• Develop mobile-optimized experiences (80% of our traffic is mobile)
• Balance aesthetic quality with performance—knowing when a design is "good enough" to ship and learn from

Contribute to design systems and team practices

• Build reusable components and patterns for landing pages and forms in our design system (Helix)
• Document learnings from experiments to build institutional knowledge
• Help evolve our experimentation practice and tooling as the team scales

You'll be a great fit if you:

Have strong product design experience with a growth focus

• 5-8 years as a product designer, with 3+ years working on growth, acquisition, or conversion-focused teams
• You've shipped high-performing consumer-facing web experiences and can show measurable impact
• You understand landing page optimization, form design, and conversion funnel psychology

Combine craft with velocity

• Your visual and interaction design work is polished and professional
• You can move fast without sacrificing quality—you know when to obsess over details and when to ship and iterate
• You're comfortable with ambiguity and can scope work appropriately for rapid learning

Are metrics-driven and experiment-minded

• You get excited by data and love seeing how design changes impact conversion rates
• You can form hypotheses, design tests, and interpret results to inform your next iteration
• You understand statistical significance and can work with data partners to validate findings

Have consumer product sensibility

• You know how to make digital experiences feel compelling, trustworthy, and easy to use
• You understand visual hierarchy, persuasive design, and how to reduce friction
• You can adapt your design approach for different audiences (e.g., therapists vs. prescribers vs. group practices)

Collaborate effectively across functions

• You work well with product marketing and can translate marketing goals into design solutions
• You partner effectively with engineers to build experimentation capabilities
• You communicate clearly and can advocate for design decisions using both craft arguments and data

Care about the mission

• You're motivated by work that expands access to mental healthcare
• You understand that every percentage point improvement in conversion means more providers joining our network and more patients getting care

The expected base pay range for this position is $183,600 - $216,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development