Senior Product Manager, Engagement

In this role, you can expect to

Own engagement and retention as measurable disciplines - define the bar, instrument it, and connect the work to retention impact
Lead the roadmap for engagement features across NFHS Network web and apps, balancing quick wins against durable bets
Explore and ship new ways to use our video that create value for athletes and their families, from concept and prototype through launch and iteration
Run a steady cadence of experiments, using device and browser segmentation to learn fast and decide with data
Build and defend business cases for new investments, grounded in subscriber economics
Partner with growth and marketing on go-to-market for every major launch - adoption metrics are part of the plan from day one, not an afterthought
Prototype and pressure-test ideas before committing engineering cycles - you ship rough working versions, not just specs
Represent the engagement product in leadership conversations with fluency in both the customer and financial dimensions

To thrive in this role, you have

5+ years in product roles, ideally shipping consumer experiences across platforms (web, mobile apps, CTV)
A track record of outcome-oriented, strategic product decisions made from customer feedback and data, plus the ability to set strategy, communicate it to executives, and follow through on outcomes
Experience in B2C subscription or consumer businesses where retention and activation are first-class metrics
You build your own models and analyses. You don't wait for a data team to tell you what's working
Experience in environments where speed matters and perfect is the enemy of shipped
Comfortable using AI tools to accelerate your workflow - from building prototypes and running analyses to pressure-testing ideas - and willing to question whether traditional PM artifacts like PRDs are the best way to drive outcomes
Nice to have
Sports and/or streaming experience
Experience with CTV / connected-device apps

How You Play

Ownership over Participation: You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.

Team over Stars: You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.

Growth over Comfort: You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.

Fairness over Popularity: You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.