Senior Product Manager, Personalization & AI

We're looking for a Senior Product Manager, Personalization & AI to lead the product vision, strategy, and execution of two interconnected pillars: our next-gen personalization systems (menu ranking, recommendations, search, predictive preferences, and adaptive UI) and a new customer-facing AI experience powered by LLMs.

This role will own both the personalization engine across the entire eater journey and the 0→1 build of a customer-facing AI experience—and will work cross-functionally with ML, LLM engineering, frontend and backend engineering, data science, design, and our culinary teams to build a highly adaptive, intelligent food experience.

You'll go deep into understanding eater behaviors, intent signals, and food preferences, and translate them into a scalable roadmap across both personalization and conversational AI that meaningfully lifts retention, conversion, and LTV. Our users make hundreds of micro-decisions every week; the goal is to simplify all of them—whether through intelligent ranking or a natural-language experience.

Define & Drive Product Strategy

• Own the end-to-end personalization roadmap including recommendations, ranking algorithms, adaptive feed, intent modeling, and predictive food preferences.
• Build a unified personalization strategy that spans discovery, ordering, search, and post-order experiences.
• Translate customer insights and behavioral data into frameworks for "personalized ordering journeys" across weekly menus.

Ship High-Impact Personalization Features

• Partner with Engineering and ML to design, build, and iterate on models that personalize menus, recommendations, and content surfaces.
• Launch new ML-powered features—e.g., personalized ranking, contextual suggestion surfaces, food-intent clustering, dietary preference modeling, and personalization-aware UX.
• Drive experimentation, A/B testing, and offline/online model evaluation frameworks to measure lift rigorously.

Build the Customer-Facing AI Experience (0→1)

• Own the 0→1 product vision and roadmap for a customer-facing conversational AI experience—from problem definition and early MVP through launch and iteration.
• Define use cases, conversation flows, and success criteria, balancing eater needs with technical feasibility and business goals.
• Partner closely with LLM engineering to evaluate models, define grounding strategies, and drive prompt/context architecture decisions from a product lens.
• Own the full frontend product surface for the AI experience end-to-end, from UX vision through shipped features.
• Establish evaluation frameworks for LLM product quality—including relevance, hallucination rate, tone, and task completion—and iterate based on real user feedback.

Deeply Understand Customer Behavior

• Develop a sophisticated understanding of eater behavior patterns, including early-week ordering signals, cuisine preferences, dietary constraints, and long-term engagement drivers.
• Work closely with Data Science to identify behavioral segments, affinity clusters, and downstream retention impacts.

Cross-Functional Leadership

• Own the end-to-end frontend product surface for the customer-facing AI experience, partnering closely with Design and Engineering from concept through launch.
• Collaborate on personalization-related frontend surfaces (adaptive homepage, personalized filters, recommendation UI)—contributing product direction while partnering with other PMs and Design who share ownership.
• Work with Chefs and Culinary to incorporate menu diversity, cuisine metadata, and ingredient-level signals into both personalized and AI-assisted experiences.
• Collaborate with Growth, CRM, and Marketplace teams to personalize acquisition, onboarding, and reactivation journeys.

Drive Measurable Business Impact

• Improve core funnel metrics (CVR, add-to-cart rate, search success rate).
• Lift order retention, order frequency, and net AOV for all eater segments.
• Increase long-term revenue and reduce decision friction for customers navigating a large menu.

• Experienced in ML-powered product development, ranking algorithms, recommendations systems, or personalization platforms.
• Excited about building 0→1 conversational AI products and comfortable navigating the ambiguity of LLM-powered experiences.
• Technically grounded in how LLMs work—prompting, RAG, evaluation, guardrails—and able to partner fluently with LLM engineers.
• Analytical, systems-oriented, and comfortable with experimentation frameworks, model evaluation, and user behavior analytics.
• A strong frontend product thinker who can own customer-facing UX and translate backend AI capabilities into intuitive, delightful user experiences.
• Skilled at simplifying complex technical problems into user-centric solutions.
• Excited by the challenge of turning a large, dynamic food catalog into a highly personalized weekly experience.
• Collaborative, decisive, and able to partner tightly with Engineering, ML, Design, and cross-functional product groups.
• Customer-obsessed and eager to understand why users choose the meals they do—and how to anticipate their next choice.

• 7+ years of product management experience, including at least 4+ years working on personalization, search, recommendations, ML/AI products, or similar domains.
• Experience with LLM-powered products, conversational AI, or chatbot development—hands-on 0→1 experience a strong plus.
• Strong analytical and technical intuition; can work closely with ML/infra teams and reason about relevance, ranking, and experimentation approaches.
• Proven ability to drive complex products from concept to launch in fast-paced environments.
• Experience with A/B testing platforms, online metrics, offline model evaluation, and data-driven decision making.
• Demonstrated ability to own customer-facing frontend product surfaces end-to-end, from UX vision through launch.
• Strong user experience instincts with a track record of collaborating closely with design.
• Excellent communication skills and ability to influence stakeholders at all levels.

• Build the core engine behind the future of personalized and AI-powered food experiences.
• Own a deeply impactful part of the product that directly influences customer happiness and long-term retention.
• Collaborate with a world-class team of engineers, data scientists, designers, and chefs.
• Work in a fast-growing, chef-driven marketplace experiencing rapid expansion across the U.S. and Canada.
• Competitive compensation, equity package, and benefits.

🩺  Health Insurance coverage

🌅 401k Plan

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.

🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!