Lead pricing strategy for digital add-ons, design and launch dynamic pricing models and A/B tests, partner with Data Science, Engineering, and Finance to drive revenue, margin, attach rates and EBITDA, monitor performance via dashboards and KPIs, and introduce pricing innovations to improve customer value.
A Day in the Life:
Hertz is seeking a Senior Product Manager – Pricing Strategy to lead the development and optimization of pricing for our digital add-ons. This role is responsible for designing and implementing dynamic pricing models, improving attach rates, and delivering pricing innovations that balance customer value with business impact.
The ideal candidate has a strong background in product management, pricing strategy, and data-driven decision-making, with the ability to partner closely with engineering, finance, and data science teams to launch and scale pricing capabilities. This is a high-impact role focused on driving EBITDA growth and elevating the customer experience.
The starting salary will be $150,000, commensurate with experience.
What You'll Do:
- Develop and own the pricing strategy for digital add-ons across Hertz’s digital and counter channels
- Build and launch dynamic pricing models, experimentation frameworks, and pricing features in partnership with Data Science and Engineering
- Conduct pricing A/B tests to understand customer behavior, elasticity, and optimal price points
- Identify and introduce pricing innovations. Collaborate closely with Finance to evaluate pricing impacts on revenue, margin, attach rate, and EBITDA
- Partner with Product, Engineering, Marketing, and Operations to deliver new pricing capabilities and ensure alignment across teams
- Monitor performance and provide insights through dashboards, KPIs, and regular reporting
- Deep dive into pricing trends, market dynamics, and customer behavior to inform continuous improvements
- Advocate for customer value while delivering strong business outcomes
What We're Looking For:
- 5 to 7 years of product management experience with at least 3 years focused on pricing, monetization, or revenue optimization
- Experience building or managing dynamic pricing systems, pricing experiments, or monetization features in consumer-facing digital businesses
- Demonstrated ability to translate data and insights into pricing decisions and product features
- Strong communication skills. You must be able to work with cross-functional partners to gather requirements and explain outcomes
- Strong product sense. You must be able to align your work with business objectives and make appropriate tradeoffs
- Learning mentality. You must be able to pick up new skills as needed and demonstrate a curiosity about new technologies
- Ability to own product strategy, roadmap, and execution for a product of limited to moderate complexity
- Experience building or managing dynamic pricing systems, pricing experiments, or monetization features in consumer-facing digital businesses
- Strong analytical and problem-solving skills, with comfort working closely with Data Science and Engineering teams
- Demonstrated ability to translate data and insights into pricing decisions and product features
- Proven track record of delivering measurable revenue, margin, or attach rate improvements
What you'll Get:
- 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts –Theme Park Tickets, Gym Discounts & more
About UsThe Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
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