Senior product marketing manager, industries

📐 About this role

We are seeking an experienced senior product marketing manager, industries to join our dynamic marketing team. This role will be responsible for executing impactful strategies for our enterprise solutions in the top industries we target, including financial services, retail & CPG, and healthcare. 

This role requires a deep curiosity about our target industries and personas, ability to craft creative and compelling narratives that influence behaviors, and strong cross-functional skills to influence and execute on highly impactful campaigns. This candidate must have experience marketing to Fortune 2000 B2B customers. You'll report to our Head of solutions marketing.
🦸🏻‍♀️ Your responsibilities

• Market and customer research and analysis

  • Conduct market and customer research to identify trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns

• Marketing campaign strategy and execution

  • Create and execute impactful marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion

• Messaging and content creation

  • Develop or support high-quality messaging and content for both buyer and sellers, including messaging docs, enablement materials, sales collateral, ebooks, website copy, product tours, webinar content

• Collaboration and teamwork

  • Collaborate with cross-functional teams and lead cross-functional initiatives across marketing, product, GTM strategy, sales, and CS

  • Contribute to a positive and collaborative team environment
    

⭐️ Is this you?

• 3+ years of experience in enterprise B2B solutions marketing, industry marketing, or product marketing.

• Experience in marketing to Healthcare, Retail, or Financial services customers.

• Proven track record of developing and executing successful marketing campaigns that drive lead generation and conversion.

• Strong strategic thinking and problem-solving skills

• Written and verbal communication skills

• Strong organizational skills and detail orientation 

• Ability to thrive in ambiguity and a fast-paced environment 

🍩 Benefits & perks (US Full-time employees)

• Generous PTO, plus company holidays

• Medical, dental, and vision coverage for you and your family

• Paid parental leave for all parents (12 weeks)

• Fertility and family planning support

• Early-detection cancer testing through Galleri

• Flexible spending account and dependent FSA options

• Health savings account for eligible plans with company contribution

• Annual work-life stipends for:

  • Home office setup, cell phone, internet

  • Wellness stipend for gym, massage/chiropractor, personal training, etc.

  • Learning and development stipend

• Company-wide off-sites and team off-sites

• Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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Compensation Range: $152.7K - $193.1K