The Senior Product Marketing Manager will develop Voice of the Customer programs, synthesize market intelligence, and support marketing strategy in healthcare data solutions.
Working for a company like Smile Digital Health means supporting our mandate for #BetterGlobalHealth. We strive towards this goal every day, and the results can be seen in the impact of our innovative health data platform and data management solutions, which are used in over 20 countries. We were #19 on Deloitte's Technology Fast 50 Ranking for 2024!
Smile Digital Health makes it easy for healthcare stakeholders to collect and exchange data with our leading FHIR-based data liberation platform.
At its heart, the Smile platform enables people and organizations to better manage healthcare data. We help generate and liberate structured healthcare data to ensure effective delivery across care teams and health systems bringing #BetterGlobalHealth to patients everyday!
Apply today and find plenty of reasons to SMILE!
Smile Digital Health is building the infrastructure for a healthier world — and the market intelligence to guide that mission has never mattered more.
The Upstream Product Marketing Manager will serve as Smile's primary outside-in signal engine. This is a role dedicated to the market intelligence function: active engagement in the field — in conversations with payers, providers, government agencies, and health data leaders — gathering the Voice of the Customer (VOC) and converting those critical signals into structured, actionable, and scalable intelligence for Marketing and Product Development.
The key insights this role will generate will directly shape how Marketing positions Smile's portfolio, influences product direction, and builds the market understanding required to compete and grow in an increasingly complex health data landscape.
This role is a founding contributor to Smile's Market Intelligence Center of Excellence — a strategic initiative to formalize how the company listens to, interprets, and acts on market insight.
Responsibilities:
- Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments
- Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. .
- Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
- Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
- Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
- Identify, define, and maintain User and Buyer personas across Smile's core market segments
- Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions
- Translate market intelligence into structured inputs — including business cases, opportunity assessments, and segment-level insights — that Marketing uses to inform and influence product roadmap conversations
- Partner with Smile's product team through Marketing's existing working relationship, ensuring the "why behind the what" is grounded in real market evidence
- Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities
- Work within Smile's Claude Enterprise environment as a core contributor to Marketing's AI-in-the-loop intelligence process
- Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts
VOC Program Development
Market Intelligence Assets and Marketing
Leveraging AI
Requirements:
- 8+ years in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain
- Post-secondary education in Marketing, Business or related field and/or equivalent work experience.
- Demonstrated experience designing or formalizing a VOC or market research program — not just participating in one
- Track record of translating qualitative market insight into structured business cases, personas, or strategic recommendations
- Familiarity with the health data and interoperability landscape — including payer, provider, and government/public health segments
- Working knowledge of health data standards (HL7 FHIR) is a meaningful advantage; intellectual curiosity about these topics is a baseline requirement
- Ability to hold a credible conversation with clinical, technical, and commercial stakeholders — and know which language to use with whom
- Demonstrated expert in field research: comfortable initiating and sustaining 1:1 conversations with senior external stakeholders.
- Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments
- Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. .
- Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
- Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
- Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
- Identify, define, and maintain User and Buyer personas across Smile's core market segments
- Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions
VOC Program Development
Market Intelligence Assets and Marketing
Additional Information:
Smile discloses that artificial intelligence (AI) may be used in portions of the recruitment and selection process, such as resume screening or application assessment. All hiring decisions are ultimately made by qualified human decision-makers, and AI tools are used to support — not replace — fair and equitable hiring practices.
This position is a new role, created to support Smile’s continued growth and commitment
This position is a new role, created to support Smile’s continued growth and commitment
Some of the benefits we offer:
* Remote Work Environment
* Flexible Time Away From Work Policy including PTO, Personal and Sick Days
* Competitive Salary and Health/Medical Benefits
* RRSP/TFSA/401K Employee Contribution
* Life and Disability
* Employee Assistance Program
* FHIR Study Program and Skillsoft Learning
* Super HAPI Fun Club
Smile's core values include respect, inclusion, embracing our differences, and celebrating shared values because our people are the foundation of our success. We are big on creating a sense of belonging and empowering each other to bring our authentic selves to work. We are dedicated to fostering a workplace that values diversity, equity, and inclusion.
We welcome and encourage candidates of all backgrounds to apply. Candidates are encouraged to inform us if they wish to discuss or require accommodations during interviews or while working at Smile.
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