Director, Product Marketing - Weather

For decades, DTN has been the silent force behind some of the world’s most critical industries—helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights—enabling companies to optimize supply chains, ensure market stability, and safeguard infrastructure against disruption. We don’t follow trends—we set the standard for precision, trust, and operational impact. 

DTN is at an exciting inflection point. Building off a foundation of financial strength, profitability, and industry trust, we’re accelerating growth and expanding our global footprint. Our purpose-built solutions—powered by AI and honed by decades of vertical expertise—are helping some of the world’s most significant enterprises thrive amid operational constraints and uncover new opportunities in a fast-changing world.

Job Description:

We are seeking a Director, Product Marketing to lead positioning, messaging, and go-to-market strategy for select verticals in DTN’s Weather business unit. This high-impact role supports a diverse set of weather intelligence products and platform capabilities, serving operational leaders across a wide range of industries where weather is not just a variable— but a risk factor and strategic input. This is a role that requires experience working in multi-product, multi-vertical environments, where customers have unique workflows, pain points, and buying behaviors.

You will collaborate closely with Product Management, Marketing, Sales, and Industry stakeholders to drive awareness, adoption, and growth. If you’re intellectually curious, energized by complexity, and passionate about connecting customers to the real-world value of data and technology, this is your chance to shape how some of the world’s most critical businesses make better weather-informed decisions.

Key Responsibilities:

Positioning & Messaging

• Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals.

• Craft persona- and vertical-specific value propositions that resonate across industries and define the evolution of the ICP’s.

• Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation.

Go-to-Market Planning

• Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals.

• Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions.

• Outline launch and GTM plans for new products that include sales enablement, content assets, and launch theme readiness.

• Incorporate the voice of the customer into launch planning and display curiosity for sharing awareness of our weather solutions and products.

• Develop a cohesive messaging framework for our Weather Hub Solutions and products across the DTN platform.

Sales & Field Enablement

• Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals.

• Develop sales pitch decks, battlecards, and one-pagers tailored to vertical-specific use Cases.

• Lead global sales enablement efforts—designing training plans, presenting at events, and creating qualification guides and sales decks.

• Conduct market and competitive research to inform messaging, sales enablement, and product strategy.

• Drive a steady cadence of Weather thought leadership content, e-books, webinars, and minivideos.

• Support Weather marketing initiatives with demo scripts, marketecture, customer stories, and business value tools.

• Deliver training sessions and updates to keep field teams aligned with product evolution.

Market & Customer Insight

• Conduct analysis, customer interviews, and competitive research to inform strategy and roadmap inputs.

• Partner with Product Management to surface market needs, prioritize features, and define customer-centric differentiation.

• Stay close to industry trends, market dynamics, and emerging disruptions—particularly in climate, weather tech, and operational risk domains.

AI Curiosity & Innovation

• Bring an open, growth-oriented mindset to exploring how AI can be applied across product marketing workflows, from message testing and segmentation to asset creation and competitive intelligence.

• While formal AI expertise is not required, experience is a plus along with a demonstrated curiosity and willingness to experiment with AI to improve performance is highly valued.

Qualifications

• 8+ years of experience leading teams in product marketing roles within B2B SaaS companies focused primarily selling to enterprise customers.

• Experience in multi-vertical environments where messaging and strategy must flex across industries and personas.

• Strong storytelling, communication, and cross-functional collaboration skills.

• Experience partnering with Sales and Product on launch, positioning, and field enablement activities.

• Demonstrated success supporting platform-oriented products with modular capabilities and industry-specific use cases.

• Curiosity and/or hands-on experience using AI tools in a marketing or product context— e.g., for content creation, data analysis, research, or personalization—is a strong plus.

• Familiarity with weather, risk, or operational intelligence technologies is helpful but not required.

• Periodic travel to meet in regional offices with team members and customers

What You Can Expect from DTN:

• Competitive Salary

• Unlimited PTO

• Flexible working hours

• Remote work model 

• Competitive Medical, Dental, and Vision Insurance Plans

• 6% 401K matching

• Unlimited access to 13k+ courses via a learning platform to support employee career advancement

• Employee Assistance Program (EAP)

The targeted hiring base pay range for this position is between $165,000 and $185,000. DTN is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time. The actual base pay offered for this position will be dependent upon many factors, including but not limited to: prior work experience, training/education, transferable skills, business needs, internal equity and applicable laws. The targeted hiring base pay range is subject to change and may be modified in the future. This role may also be eligible for market competitive variable pay and benefits.

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About DTN:

DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. Our Operational Decisioning Platform turns complex data into decision-grade insights—empowering customers to expand their margins, accelerate growth, and outpace risk. With more than 1,200 employees globally, DTN serves the companies that feed, fuel, and protect the world. 

At DTN, we value clarity, trust, and action. We’re a team of problem-solvers, outcome-drivers, and industry nerds who believe that precision matters – and that mission is at the core of what we do.

• Trust Built: We earn it. We keep it. We protect it. Our neutrality, precision, and integrity are non-negotiable.

• Confidence-Driven: We help customers move with clarity and conviction. We bring the data and operational knowledge leaders need to act.

• Built for Industry: We speak operations because we come from operations. Our expertise is forged in fuel terminals, fields, flight paths, and forecasts.

• Future-Forward: We see what’s coming- and we’re ready. We help customers lead through change with smarter decisioning.

Recruitment Fraud Notice:

DTN is aware of incidents where external parties have impersonated our organization, issuing fraudulent communications and/or job offers. Please be advised that all legitimate communication from DTN will come from an official @dtn.com email address or through our Paradox AI automated scheduling platform (Talent IQ). Any offers are extended directly by our Talent Acquisition team following a formal interview process. 

If you receive a suspicious message or offer claiming to be from DTN, please do not engage. Contact our Talent Acquisition team at [email protected] to verify the legitimacy of any communication. Report any fraudulent messaging as phishing or spam.

DTN is an Equal Opportunity Employer. We welcome and encourage applicants of all backgrounds, including minorities, women, veterans, and individuals with disabilities.