Senior Product Marketing Manager

What You’ll Own:

• Refine and own Heard’s go-to-market vision and positioning across products and services.
• Lead product launches end-to-end: from messaging to multi-channel GTM campaigns to measurement and iteration.
• Act as a key influencer on the product roadmap by translating customer and market signals into prioritized opportunities with clear business cases.
• Conduct ICP and persona research and analysis: interviews, surveys, usage data, and win-loss to inform our GTM narrative and roadmap
• Increase product adoption and drive upsell conversion through targeted campaigns.
• Oversee development of a results and data-driven product marketing content strategy, optimized for both Google search and LLM discovery,  that blends emotional storytelling with high-impact assets to grow brand awareness, deeply resonate with our audience, and substantially increase MQLs.
• Oversee product marketing lifecycle strategy, continually optimizing impactful automated flows and campaigns that drive adoption, upsells, and long-term customer value.
• Partner with product, sales, and customer success to gather customer insights, shape messaging, and create assets that support every stage of the funnel.
• Define, track, and report on key metrics tied to awareness, adoption, conversion, and retention.

You Might Be a Fit If:

• You’ve led product marketing at a fast-paced B2B SaaS company; experience with SMB audiences is a plus.
• You thrive in cross-functional environments, influence stakeholders with clarity, and keep teams aligned on outcomes.
• You can distill complex products into clear, compelling positioning and messaging that drives action.
• You’ve successfully taken new products or services from concept to launch to scale, and know how to sustain momentum post-launch.
• You understand how brand, content, and lifecycle marketing work together to drive awareness, adoption, and loyalty.
• You’ve led product marketing lifecycle initiatives that improved adoption, retention, and upsells.
• You’re fluent in both strategy and execution, equally comfortable setting the vision and digging into the data.
• You care deeply about brand and voice, and know how to maintain consistency while adapting for different channels.

What We’re Offering:

• A chance to define and own a high-impact function at a company with strong product-market fit, thousands of paying customers, and a mission that matters.
• Resources to build, test, and scale
• A collaborative, fast-moving culture that values clarity, trust, and autonomy.
• Competitive compensation, equity, and benefits.