Senior Product Marketing Manager

About the Role

april is seeking a Senior Product Marketing Manager to shape how embedded tax products are positioned, launched, and marketed to our B2B target segments: wealth, banking, vertical SaaS and tax professionals. This role will partner closely with Product, Sales, Customer Success and Finance to drive product adoption while feeding market insights back into our go-to-market strategy. They will own the full spectrum of product marketing—from customer segmentation and competitive analysis to product positioning and the development of sales enablement materials. The ideal candidate combines strategic thinking with hands-on execution, thrives in ambiguity, and can translate complex product capabilities into compelling narratives that drive client adoption and business growth. Team members residing within the New York City metropolitan area must maintain a minimum on-site presence of three days per week.

Key Responsibilities

• Conduct market research and competitive analysis to inform product positioning, pricing strategies, and differentiation

• Develop product marketing strategies that drive consideration and adoption

• Own product messaging and positioning across all customer touchpoints and sales materials

• Collaborate with Sales and Customer Success to develop product collateral, sales enablement materials, webpage optimizations, customer case studies, etc.

• Surface insights from post-sale adoption data to refine pre-sale messaging and go-to-market approach

• Contribute to the development of plug-and-play marketing toolkits, templates, and playbooks that enable our partners to launch and scale effectively

Experience

• 5-8 years of experience in product marketing or growth marketing at fintech, SaaS, or high-growth startups selling to banking and/or wealth verticals

• Experience in market research to inform customer segmentations, opportunity sizing and communications strategies

• Proven ability to drive product adoption through effective messaging, positioning, and user communications

• Strong writing and communication skills with the ability to create compelling copy for diverse audiences

• Highly cross-functional with proven ability to influence stakeholders and drive alignment across teams

• Comfortable working on complex products and learning quickly in new domains

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred

About april

april is the only embedded, year-round tax platform built to power smarter financial decisions. From filing to planning to onboarding, april’s white-labeled tools bring real-time tax intelligence into the platforms people already use, helping users understand the impact of every paycheck, equity transaction, or income shift, and stay on top of tax payments throughout the year. Built to handle even the most complex tax situations, april’s AI-powered tax engine ingests data directly from partner apps to deliver accurate outcomes in record time—making tax planning and filing more connected, contextual, and accessible than ever. With API-first infrastructure and seamless data integrations, april helps partners deliver more value, deepen loyalty, and turn taxes into a strategic edge—for their clients and their business.