Senior Product Marketing Manager

About PebblePost

PebblePost is a leading performance marketing company specializing in programmatic direct mail and CTV. Our proprietary technology leverages online and offline data to drive measurable, incremental outcomes at scale for the world’s top brands. With the ability to identify and reach nearly every U.S. household, and exclusive access to $100B+ in annual transactions and hundreds of billions of real-time intent signals, PebblePost delivers unparalleled precision, scale, and performance for marketing campaigns.

About the role

The Senior Product Marketing Manager will help shape how PebblePost’s solutions are positioned and brought to market. You’ll sit at the intersection of product, sales, and marketing – partnering to define go-to-market strategies, develop compelling messaging and enablement materials, and translate customer insights into impactful positioning.

This is a highly collaborative and visible role, ideal for someone who thrives in fast-paced, startup environments and loves turning complex products into clear value stories that drive adoption and growth.

This position reports to the Director of Product Marketing.

You will:

• Develop and refine product positioning and messaging based on customer feedback, data, and competitive insights
• Produce written materials to support GTM initiatives, product launches, marketing campaigns and thought leadership
• Plan and execute go-to-market (GTM) strategies for new products, features, and updates
• Collaborate with Product Management to ensure customer and market needs inform the roadmap and feature prioritization
• Conduct market research and competitive analysis to surface industry trends, opportunities, and points of differentiation
• Partner with Sales Enablement to build and maintain tools and materials like pitch decks, one-pagers, and battle cards
• Collaborate with Demand Generation and Content teams to support product-focused campaigns and thought leadership
• Define and evolve customer personas and key use cases to guide messaging and segmentation strategy
• Track and analyze product marketing KPIs and iterate on campaigns and messaging to improve performance
• Engage directly with customers to source testimonials, case studies, and success stories that fuel brand credibility
• Leverage product and industry data to create compelling storytelling and content

You have:

• 5+ years of product marketing experience in AdTech, MarTech or a B2B SaaS environment
• Led go-to-market (GTM) launches in collaboration with Product, Sales, Customer Success, and Demand Gen teams. Managed and executed successful launch plans, resulting in measurable improvements to retention and revenue. 
• Written content in support of sales enablement, thought leadership, campaigns and launch materials that follow product position and messaging
• Crafted product positioning and messaging that resonates with target personas and differentiates from competitors, resulting in materials such as pitch decks, one-pagers, website copy, or product videos.
• Developed sales enablement materials such as battle cards, product demos, objection handling guides, and training sessions to improve sales efficiency and close rates.
• Synthesized customer research and insights into marketing strategies, such as building segmented messaging frameworks based on persona interviews and win/loss analysis.
• Collaborated with Growth, Brand, and Content teams to support demand generation programs with product-aligned messaging, landing pages, and campaign assets, leading to an impact on lead quality and conversion rates.
• Analyzed and reported on product marketing performance, including launch KPIs, adoption metrics, and competitive trends.
• Experience working at growth-stage companies that require you to be a self-directed builder who thrives on ambiguity, learns on the fly, and turns scarce resources into rapid, measurable results. 
• Experience with performance marketing, direct mail or CTV marketing channels

Our Benefits

• Unlimited PTO policy
• Comprehensive medical, dental and vision plans
• Cell phone reimbursement program
• Flexible spending (FSA), health savings (HSA), and pre-tax commuter accounts
• Employee-based 401(k) program
• Additional voluntary benefit programs available such as life, critical illness, disability, employee assistance and additional buy-up options

The salary range is a reasonable estimate based on aggregate data for all US locations. Any offered salary is determined by a wide range of factors including but not limited to; candidate location, cost of labor, market data/ranges, internal equity, internal salary ranges, applicant’s skills, prior relevant experience, certain degrees and certifications (e.g. JD/technology, for example).

Salary range: Low: $140,000 - High: $165,000 

PebblePost is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.