Lead go-to-market strategy and execution for B2B payments, financing, and emerging SaaS for home improvement trades. Develop positioning, run launches and adoption campaigns, enable sales with assets and training, analyze KPIs to optimize performance, and translate customer and market insights into product and growth recommendations.
About GoodLeap:
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $30 billion in financing for sustainable solutions since 2018.
GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.
GoodLeap is seeking a results-driven B2B/B2B2C Senior Product Marketing Manager to lead go-to market strategy and execution across three core product areas: payments technology, financing solutions, and SaaS products for home improvement trades. This role is ideal for a strategic product marketer with experience in fintech, payments, or B2B platforms, who can translate complex products into clear, compelling value propositions. You will play a critical role in scaling GoodLeap’s payments and financing ecosystems today, while helping shape the foundation for future SaaS offerings for home improvement trades.
Essential Job Duties and Responsibilities:
- Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades.
- Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
- Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution.
- Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness.
- Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases.
- Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications.
- Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact.
- Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials.
- Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs.
- Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings.
- Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.
- Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution.
- Champion data-driven decision-making across product marketing initiatives.
- Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations.
- Conduct customer, market, and competitive research to inform product positioning and roadmap influence.
- Translate insights into actionable recommendations for Product, Growth, and Leadership teams.
Go‐to‐Market Strategy & Product Positioning
Campaign & Launch Management
Sales Enablement & Revenue Support
Data Analysis & Performance Optimization
Customer & Market Insight
Required Skills, Knowledge and Abilities:
- 7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred.
- Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.
- Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch.
- Proficiency with product marketing, analytics, and campaign tools.
- Highly analytical with strong storytelling, positioning, and messaging skills.
- Excellent communication, collaboration, and stakeholder management abilities.
- Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps.
Compensation: $130,000 - $140,000 annually
Additional Information Regarding Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you! Apply today!
We are committed to protecting your privacy. To learn more about how we collect, use, and safeguard your personal information during the application process, please review our Employment Privacy Policy and Recruiting Policy on AI.
Similar Jobs
Artificial Intelligence • Cloud • Software • Infrastructure as a Service (IaaS)
Lead product marketing for Runpod's AI infrastructure platform: define positioning and messaging, run launches, own competitive intelligence and sales enablement, create technical long-form content, build AI-assisted content workflows, conduct customer research, and align GTM across product, marketing, and sales to drive awareness, adoption, and revenue.
Top Skills:
Ai ToolsAi/Ml WorkflowsAnalytics ToolsCloud (Iaas)Distributed SystemsGpu InfrastructureHpcSeoServerless ArchitectureSQL
Consumer Web • Fintech
Lead product positioning, go-to-market strategy, and launch execution for B2C and B2B products. Build the product marketing function (frameworks, processes, playbooks), synthesize customer and market insights, define messaging and naming, drive cross-functional alignment, and measure launch impact to improve adoption, engagement, and conversion.
.jpg)
AdTech • Cloud • Marketing Tech • Productivity • Software • Analytics • Automation
Own positioning, messaging, launches, and feature-release support for Acquia Source (CMS and DAM). Translate product capabilities into buyer-focused sales assets and proof points, maintain competitive coverage, partner with evangelism and demand-gen teams, and present demos publicly. Operate with an AI-first approach to strategy and execution.
Top Skills:
AcquiaAcquia SourceAeoAICmsDamDrupalGeo
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
