Senior Programmatic Trader

Job Title

Job Description

We are seeking a highly motivated and detail oriented Senior Programmatic Trader to join the team. This candidate will play a critical role in the D/Cipher team, responsible for campaign management across industry leading platforms, with our proprietary intent targeting tool D/Cipher. The ideal candidate will have a strong background in programmatic and be confident in optimizing towards both performance and branding KPIs.

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions:

35% Campaign Management 

• Manage a portfolio of clients and ensure that they are performing towards KPI’s and pacing consistently to goal throughout the campaign

• Manage campaigns confidently across industry leading trading platforms

• Manage political campaigns in the buildup to the midterms

• Innovate and find new ways to improve campaign performance

35% Data Analysis 

• Utilize DSP and client reporting to identify opportunities to improve campaign performance 

• Adjust DSP parameters including bids, frequency, recency, and bid multipliers in accordance with data to improve outcomes on campaigns

• Maintain a track of discrepancies, using both DSP & client reporting, along with reporting available in Tableau

30% Collaboration and Communication

• Work with the team to follow existing best practices, and make recommendations for new best practices on campaigns

• Work with DSP partners to troubleshoot issues on campaigns as they arise

• Maintain clear, consistent lines of communication with the commercial team on campaign performance

About The Team | The Team and/or Brand

The trading team is highly motivated, detail oriented and focused on driving results through programmatic expertise and innovation. We manage campaigns across industry-leading platforms, powered by our proprietary intent targeting tool. We value in depth analysis, and a solution orientated approach. 

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelor’s degree in a related field or equivalent professional experience preferred.

Experience:

• 5+ years of experience trading programmatic campaigns

• 3+ years of experience of optimizing towards CPA & ROAS KPIs

Specific Knowledge, Skills, Certifications and Abilities:

• Previous experience managing political campaigns is preferred but not essential

• Experience and certifications across our preferred DSP’s (AdTheorent, Amazon and The Trade Desk)

• Experience working with internal commercial departments to holistically grow partnerships through performance, communication and strategic recommendations

• Demonstrated mathematical and analytical skills with the ability to communicate and present across a broad range of audiences

• Systematic approach to problem solving with affinity for proactive and real time troubleshooting 

• A can-do attitude to provide energy, drive and enthusiasm 

Approximate Travel Requirement: 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.