Senior Sales Executive - Swimwear

​

We are seeking a dynamic, revenue-driven Senior Sales Executive to lead and expand our Swimwear business at LF Markets USA. This high-visibility role will drive business development as a core priority—aggressively pursuing new opportunities across department stores and off-price channels while strategically growing existing partnerships. This role will advance licensed swimwear brands and actively build private label programs, creating a powerful, diversified portfolio that fuels long-term growth. The ideal candidate thrives in a fast-paced, entrepreneurial environment and brings the drive, agility, and strategic mindset needed to build and scale a growing swimwear business.

Key Responsibilities

Sales Strategy & Growth

• Develop and execute strategic sales plans that accelerate revenue and margin growth across both licensed and private label swimwear.
• Expand distribution through new account acquisition and increased penetration within existing accounts across all channels and program types.
• Partner closely with Design, Merchandising, Production, and Planning to deliver compelling product strategies that support licensed brand objectives and unlock private label opportunities.

Account Management & Partnerships

• Lead and manage key retail partnerships, driving profitable, sustainable growth across licensed and private label swimwear.
• Present seasonal assortments and build retailer-specific product and pricing strategies tailored to each business model.
• Conduct regular business reviews to evaluate performance, identify whitespace, and secure future wins across the entire swimwear portfolio.

Market Insights & Competitive Strength

• Stay ahead of shifts in consumer behavior, pricing trends, and competitive activity across the swimwear landscape.
• Translate retail insights and market data into actionable strategies that strengthen licensed brands and differentiate private label offerings.
• Monitor weekly sell-through and implement fast, data-driven actions to maximize in-season opportunities.

Cross-Functional Leadership

• Influence cross-functional teams to meet business goals, ensuring cohesive execution across licensed and private label categories.
• Provide insight and direction to Design and Product Development on brand positioning, retail needs, and whitespace opportunities.
• Promote a collaborative, solution-focused mindset across internal teams and external partners.

Qualifications

• 8–10 years of sales experience in Swimwear or adjacent apparel categories.
• Experience in Women’s Swimwear strongly preferred.
• Proven success with department store and off-price retailers across both licensed and private label businesses.
• Strong track record of meeting revenue targets and developing new business.
• Excellent negotiation, presentation, and communication skills.
• Strong analytical capabilities with the ability to translate insights into action.
• Highly organized, proactive, and results-oriented with exceptional follow-through.
• Proficient in Microsoft Excel, Word, and Office Suite; PLM experience a plus.

Compensation/Benefits:

• The approximate annual base salary range for this position is $140,000.00 - $160,000.00. The offered salary or salary range for this position will vary based on role requirements, skill set and years of experience.
• Our Company offers a comprehensive benefits package including Medical, Dental, Vision, PTO, company holidays.

Important Notice — Fraudulent Communications

It has come to our attention that there are people posing as representatives of Li & Fung who may offer false opportunities, including fake employment offers and other fraudulent requests through email or other messages. Please beware of such fraudulent communications. If you are unsure about the legitimacy of any communication claiming to be from Li & Fung, verify by contacting [email protected].

#lftrading #lifung

​