Senior Art Director, Social

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Senior Art Director, you'll create social-first ideas people actually want to watch, built to drive clicks, conversions, and measurable performance. You'll concept and lead paid social creative across video and motion, partnering with editors, motion designers, and creators to deliver high-performing work at scale. Using storytelling, platform instincts, cultural trends, and emerging AI tools, you'll help shape repeatable creative systems designed for testing, optimization, and growth.
What you'll do as a Senior Art Director, Social

• Concept and develop social-first creative built for paid media performance.
• Translate campaign strategies into platform-native storytelling, hooks, formats, and short-form video concepts.
• Lead editors, motion designers, and creators through execution while defining campaign visual direction.
• Build scalable creative systems and repeatable content formats across channels and audiences.
• Partner with marketing and paid media teams to test, iterate, and optimize creative performance.
• Use cultural insights, AI tools, and performance data to improve creative output and campaign results.

What you'll bring

• At least 5 years of experience in creative, art direction, or social content development.
• Strong conceptual thinking with experience creating high-performing paid social campaigns.
• Deep understanding of storytelling, pacing, and audience attention across short-form video platforms.
• Experience collaborating with editors, designers, creators, and cross-functional marketing teams.
• Proficiency in Adobe Creative Suite and working knowledge of Premiere, After Effects, CapCut, or similar tools.
• A portfolio showcasing performance-driven creative work, strong visual judgment, and social-first thinking.

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We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 97,900.00 USD - 122,400.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.