Senior Social Media Editor, Outkick

OVERVIEW OF THE COMPANY

Outkick

OutKick is a cutting-edge national multimedia platform that produces and distributes engaging content at the intersection of sports news, sports culture and pop culture. OutKick’s stable of reporters, hosts and contributors are accessible on OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, Outkick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.

JOB DESCRIPTION

**You MUST include a cover letter to express why you are interested in this particular role.**

OutKick Media is looking for an experienced Senior Editor, Social Media to join our OutKick.com team. You have been a manager and leader previously and bring experience from both a news or sports background in the vital area of strategically aligning content with an organization’s social media presence. You understand that social media is a crucial growth engine for OutKick.com and are relentless and aggressive in building OutKick into a distinctive, must-follow voice in the digital sports media and social landscapes. You are skilled in growing and engaging audiences across YouTube and other social platforms with the ability to develop platform-specific strategies to increase subscribers, boost watch time, and foster a loyal community.

This is a highly collaborative role across all verticals, including editorial, sales, and marketing teams. A particular focus will be placed on the success of OutKick’s streaming shows on YouTube, and you will play a pivotal role in helping grow their reach, engagement, and visibility across platforms. Growing other social platforms such as X, Facebook and TikTok are vital as welll. You will manage a social media team and maximize output and coordination across the platform.

You are already familiar with OutKick.com and feel that your style and editorial sensibilities align with what makes OutKick unique among more traditional and predictable sports media brands. You have a sharp sense of what resonates with the OutKick audience and how to maximize the impact of content across both the site and social channels. You are proficient in analyzing audience insights and using data to drive content optimization and reach new viewers. You will work closely with the OutKick Head of Content, other editors, and most facets of the organization on a daily basis.

**You MUST include a cover letter to express why you are interested in this particular role.**

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Collaborate directly with the OutKick.com editorial and show producer team—generating story ideas, assigning coverage, and managing day-to-day operation

• Work closely and collaboratively across departments—including editorial, sales, and marketing—to align messaging, grow engagement, and amplify OutKick’s content

• Lead and execute OutKick.com’s social media strategy, including managing the social media team and training the broader editorial team on workflows and platform best practices

• Audience Development Expertise: grow and engage audiences across YouTube and other social platforms. Develop platform-specific strategies to increase subscribers, boost watch time, and foster a loyal community. Analyze audience insights and use data to drive content optimization and reach new viewers

• Focus on making OutKick’s streaming shows highly successful on YouTube through platform optimization, collaboration with content teams, and innovative promotion strategies

• Grow all social platforms for OutKick.com

• React quickly to breaking news and stay ahead of digital and social media trends

• Work with social platforms and the FOX Digital team to understand content guidelines, monetization opportunities, and integrate those learnings into team-wide practices

• Participate in high-level strategic conversations around content, growth, and audience development

WHAT YOU WILL NEED

• At least 10 years of experience in news, TV, and/or digital media

• Proven management experience, including editorial oversight and team leadership

• Strong social media expertise and working SEO knowledge

• Excellent editorial judgment with deep knowledge of sports, news, entertainment, and viral content and the OutKick.com brand 

• Strong written and verbal communication skills

• Flexibility to respond and coordinate with your team as news and developments dictate

• Self-motivated with a sharp editorial instinct tailored for digital consumption

• Competitive drive to outperform industry benchmark. 

NICE TO HAVE, BUT NOT A DEAL BREAKER

• Experience with digital analytics tools such as Chartbeat or Adobe Analytics to help build and track audience growth

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $102,000.00-125,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.