Senior Social Media Strategist

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “These are the Women Dictating Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). 

At J/PR, we’re incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.

Who are you?

You can confidently translate client needs into beautiful, engaging, on-brand social content. That confidence is validated by results and tempered by humility: you can back up your creative recommendations with data-driven social expertise, but value the creative tension and varying perspectives within a team environment. You’re a trusted mentor for more junior team members and a valuable contributor for your team leads, having mastered the delicate skill of sharing (and receiving) constructive direction in a creative, client-driven environment. You’ve already expanded your social media skillset to include paid social campaigns and are seeking continual improvement in your work and next opportunity. If this sounds like you, then please read on!

The Role

The Senior Social Media Strategist is an integral part of the social media team, taking the lead on day-to-day client communication, asking and answering quick questions over the phone and via email, and scheduling important client calls. Not only can you speak to the account strategy and answer client questions, but because you’ve operated on the paid social media side, you can also execute paid social media campaigns. On the content side, you’re excited to start bringing new, big ideas to content creation, truly pushing the envelope and bringing your creativity to the role. 

Duties and Responsibilities 

Account + Client Management 

• Provide day-to-day client communications and the delivery and execution of client campaigns, including organic and paid social strategy, content ideation, content publishing, and reporting across all channels
• Participate in the measurement process to ensure that clients and agency are aligned on KPIs
• Create and implement comprehensive social media plans and content calendars
• Assist in the development and presentation of annual strategic plans and quarterly goals
• Regularly conduct client competitor assessments
• Oversee student interns and post-grads
• Other duties as required  

Content Calendars

• Maintain clients’ social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
• Review mockups and captions or monthly content calendars, offering insight and suggested edits
• Oversee the external editing with client through the editorial calendar platform
• Provide guidance to ensure content is published to Instagram and Facebook in the agreed-upon cadence 
• Create on-brand Instagram Stories for clients

Content Production

• Lead content creation (video, photography, graphics) at on-property shoots + content missions: planning, executing, editing post-production, client delivery
• Review content mission shot list and itinerary
• Approve models/influencers for content shoots
• Help establish clients’ social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
• Manage copywriting of captions and campaigns
• Initiate partnerships, promotions, collaborations, ambassador programs, etc, and coordinate content, deliverables, and execution
• Publish content and copy that sparks engagement
• Oversee post-production on all content shoots in Adobe Lightroom and Adobe Photoshop

Community Management

• Look for ways to grow social account followings, increase engagement on social platforms, provide insights to the team on content performance, help the creative team optimize for sharing/virality
• Monitor channels, engagement, growth, and KPIs; manage channels during times of crisis
• Manage and participate in influencer relations

Paid Social

• Create audiences relevant to client markets and goals
• Participate in identifying campaign objectives based on client goals and draft campaigns with on-brand copy and visuals
• Beginning to identify one-off paid opportunities for clients (e.g., Cyber Monday, link-building, etc.) and creating plans and action items for implementing a paid effort that can be distributed to team members and clients for easy implementation 
• Boost posts and monitor/launch paid campaigns, working with account leads by providing insight on ways to utilize appropriate budgets and meet objectives

Reporting

• Analyze weekly and monthly reports to determine content needs, strategy shifts, and overall channel recommendations for improving results

Team Leadership

• Stay curious and current with the latest cultural trends, social tactics, platform changes, and industry news, educating and informing the agency and clients
• Attend conferences, workshops, and events on behalf of the agency

Experience & Qualifications

• College Degree or comparable experience required 
• 3-5 years or more experience with digital marketing and/or social media, with a minimum of 3 years of experience leading projects on social accounts 
• Agency experience preferred
• Travel and/or hotel industry experience preferred
• Proficient in using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
• Proficient in using content management tools such as HeyOrca, Sprout Social, etc.
• Proficient in implementing paid social media campaigns on Facebook and Instagram
• Proficient in editing photos (Adobe Photoshop, Lightroom, and Premiere Pro)
• Proficient in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva
• Foundational understanding of Influencer engagement
• Ability to travel for client needs - must have a valid passport for international travel

Benefits

J/PR offers a competitive benefits package, including:

• Competitive base salary: $52,000 - $70,000, commensurate with experience and location
• Medical, dental, vision, and pet insurance 
• Monthly Cell Phone Stipend
• 401K with matching
• Commission
• Year-end discretionary bonus
• Accrued PTO
• Birthday PTO
• Flexible Release Fridays
• Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
• Hybrid office schedule
• Corporate ClassPass discounts
• Milestone gifts at 1, 5, and 10 years
• Annual holiday and summer parties, plus regular socials
• Ongoing training and development opportunities