Senior Social Strategist

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

As a leading performance agency, we are seeking an innovative and strategic Senior Social Strategist to join our Social team, reporting to the Social Director. This role will support day-to-day client work across healthcare accounts, ensuring the successful execution of social and influencer strategies. The ideal candidate will lead the crafting of impactful recommendations and provide thought leadership to help achieve client goals. The Senior Social Strategist will work closely with the Social Director, collaborating with teams across social and influencer marketing to deliver cohesive, audience-centric strategies. A passion for social trends, strategic thinking, and excellent communication skills are essential for success in this position.

• Support the development and execution of social media and influencer strategies for unbranded and branded healthcare campaigns.
• Assist in defining campaign objectives and influencer approaches, including determining roles, rollout plans, influencer types and tiers, and vetting criteria.
• Manage aspects of the RFP process, including network partner outreach, proposal review, influencer selection assessment, and campaign term negotiations with oversight from the Social Director.
• Collaborate with agency partners on influencer talent outreach, vetting, contracting, and ensuring compliance with regulatory requirements.
• Develop and refine influencer briefs outlining campaign goals, content requirements, deliverables, and brand guidelines.
• Partner with creative teams on content development and ensure adherence to compliance, campaign guidelines and boosting requirements.
• Assist in building measurement studies and align survey questions to assess campaign effectiveness and performance.
• Prepare comprehensive campaign performance reports, integrating insights from paid social, influencer strategy, and agency contributions.
• Stay current with social media trends, platform updates, and best practices to inform recommendations and educate clients.
• Contribute to thought leadership initiatives, keeping internal teams informed and clients educated on industry trends and best practices.
• Present strategies and recommendations to clients with clear communication and insight-driven storytelling.
• Identify optimization opportunities and propose solutions to improve the quality of client deliverables.
• Support the training and development of junior team members, promoting knowledge sharing and growth.
• Foster a collaborative, solutions-oriented team culture.

• 4+ years of strategy experience
• Experience in healthcare or regulated industries is preferred.
• Strong understanding of paid, owned, and earned environments, including community management, social best practices and content strategy.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and effectively.
• Background working with influencers and developing influencer strategies.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Innovative mindset with a proactive approach to problem-solving and process improvement.
• Ability to collaborate with cross-functional teams and agency partners.
• Strong knowledge of social media platforms, trends, community dynamics, and compliance requirements.
• Deadline-driven, results-oriented, and comfortable working in a fast-paced environment.
• Practical experience with today’s social listening, community management, and measurement tools. Experience with Quid and Pathmatics is preferred
• Passionate about building a positive and enthusiastic agency culture.
• Adept at providing clear and constructive feedback to clients and internal teams.

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.