Senior Software Engineer, Adtech

Key Responsibilities:

• Design and lead the architecture for RealSelf’s AdTech infrastructure, including sponsored listings, native ads, GAM integrations, eventing, and performance tracking and optimization pipelines.
• Build and scale backend services using Kevel, Node.js, TypeScript, and SQL that manage ad delivery, budget pacing, and impression tracking.
• Refine data ingestion and attribution systems that connect first-party engagement data with off-platform signals to improve targeting and measurement.
• Collaborate across engineering and analytics to design APIs, data contracts, and machine learning data feeds used for ad optimization.
• Mentor and guide engineers, setting standards for code quality, observability, reliability, and system performance.
• Partner with product, sales, and leadership to define the roadmap for RealSelf’s ad and sponsorship systems, ensuring technical scalability and compliance with privacy laws (GDPR, CCPA, etc.).
• Lead key modernization initiatives, such as launching self-service provider onboarding and migrating legacy systems into event-driven, privacy-aware data pipelines.
• Own reliability and uptime metrics for all monetization-related backend services.

Requirements:

• 5+ years of backend or infrastructure engineering experience, with at least 1+ years in AdTech, Ads Measurement, or Revenue-focused systems.
• Deep understanding of ad delivery, targeting, and attribution systems (e.g., GAM, Facebook Ads, or custom-built ad servers).
• Proven experience designing high-throughput, low-latency distributed systems in Node.js, TypeScript, or Go and Python (Django)
• Strong foundation in data modeling, event-driven architecture, and analytics pipelines.
• Familiarity with Ads privacy frameworks (GDPR, CCPA, ATT) and privacy-preserving measurement techniques.
• Experience with cloud infrastructure (AWS preferred), infrastructure-as-code tools (CloudFormation, CDK, or similar), containerization (Docker, Kubernetes), and CI/CD best practices.Proficiency in leveraging AI tools to accelerate code delivery and improve quality.
• Excellent communication and collaboration skills, with experience working cross-functionally with data, ML, and product teams.
• Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience).

Bonus Qualities:

• Experience integrating or extending Google Ad Manager (GAM) or similar ad-serving platforms.
• Knowledge of Ads attribution and measurement models (conversion lift, brand lift, multi-touch attribution).
• Hands-on experience with data warehouse and analytics tools (Snowflake, BigQuery, dbt, Airflow).
• Familiarity with ML-driven optimization pipelines (e.g., bid optimization or personalization models).
• Previous work in consumer marketplaces or healthcare tech.

Benefits:

• You’ll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
• Health benefits: We offer comprehensive benefits for medical, dental and vision 100% paid for by RealSelf at the employee level.
• Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent. 
• 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
• Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience’s shoes. That’s why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer. 
• Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays + no work on your birthday!
• Hybrid NYC office: We recognize that there’s no one size fits all with office culture. That’s why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.