Senior Trade Marketing Manager

Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
ABOUT THE COMPANY
Universal Pictures International (UPI) is the International Distribution and Marketing division for Universal Pictures. In the United Kingdom, Austria, Spain, Italy, Germany, Switzerland, the Netherlands, France, Korea, Hong Kong, Australia, New Zealand, Mexico and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behaviour of those territories. In other parts of the world, UPI partners with Paramount and Sony in the distribution of all three companies' films. Universal Pictures is part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal is a subsidiary of Comcast Corporation.
JOB DESCRIPTION
In theater -> out-of-theater with circuits
Lead the global Trade Marketing strategy, acting as an interface between the circuits in France, the EMEA trade team and HO's international marketing team. In a dynamic process of transformation and reinvention of trade marketing, integrating both traditional levers (cinema campaigns) and a forward-looking, innovative 'out-of-theater' vision, in line with changes in movie theaters and new spectator expectations and evolving habits.
1- Definition and management of trade marketing strategy in France:
- Develop a 3-5 years strategy to reposition the role of trade marketing as a major driver of visibility and growth.
- Identify emerging trends (new formats: PLF, cinema partnerships "outside cinema", new audiences) and define a roadmap.
- Ensure alignment of local actions and campaigns with the guidelines, deals and objectives of the EMEA trade team and the HO international marketing team (bridge to be established between the person in charge of international in-theater marketing): Example of Kinepolis with EMEA buying deals & out-theaters campaign (Screen X x DRAGONS EMEA // Take over Screen X x Kinepolis x Jurassic EMEA).
2- Development of innovative "out-of-theater" schemes with circuits:
- Imagining and setting up special operations with exhibitors outside the classic cinema setting, but starting from the cinema and the spectators.
- Co-imagine and co-construct activations with circuits to maximize visibility in parallel with traditional theatrical purchases (cinema campaign + preventive campaign).
- Development of new types of partnerships with circuits, beyond traditional campaigns (data-sharing, CRM, exclusive content).
-Activation of influencer operations co-branded with circuits, and creation of dedicated digital content for existing and future social platforms.
- Accompany circuits (Kinepolis /UGC / Pathe / CGR) and their spectators by redefining with them the current and future challenges of the cinema experience: Confectionery / merchandising/ CP collab- Franchises/ In-theater interaction & events.
- Pilot experimental projects with high added value (Dedicated activations PLF- Skemmi- the Avant séance of tomorrow: interaction with your spectators).
- Presence or participation in external events / exhibitor meetings (Rencontres Syndicales / Festivals etc.)
3- Relations and negotiations with circuits (Pathé, UGC, CGR, KINEPOLIS, MK2, Megarama + independents):
- Interlocutor with circuits on trade strategies
- Promotion of Universal line-up
- Management of events (various Tradeshows + Conventions + SS) hand in hand with Trade Marketing Manager
- Coordination of specific circuit requests with the EMEA team and HO's international marketing team to develop common strategies (Example: CGR -> experiential and event-based-> interactive POS)
4- Management and supervision of operations:
- Trade team management
- Monitoring of operations and production of in-store materials (posters, POP displays, various materials)
- Monitoring and redefining communication with cinemas on material availability (FB Group Marketing for cinemas + Gdoc + exhibitor newsletters)
- Validation of plans and classical in-theater campaign with Trade Marketing Manager
- Work cross-functionally with Marketing team (media plan alignment, creative), sales team and film brand + franchise partnerships.
About You
Influential - Proven ability pitching and negotiating skills with the ability to close deals
Entrepreneurial - a self-starter, who is tenacious, independent, driven and proactive.
Resilient - not afraid to fail, getting back up and keep putting in the effort.
Global & holistic thinker - understand the wider context.
Confident being self - brings full personality and interests to work.
Light-hearted - a sense of humor, dealing patiently with frustrations.
Passionate - energetic, engaged, positive and desiring to make a difference.
Adaptable, agile & flexible - able to pivot quickly, adapt strategies and deal with change.
Good communicator - honest, transparent, and flexible depending on the audience. The ability to influence stakeholders.
Willing to get stuck in - hard worker, who is not rigid with the ability to prioritize, manage own time and respond quickly and efficiently.
Sociable - actively develops relationships, making time to get to know people.
Willing to collaborate with other teams/departments
Complex problems solving skills
Qualifications
Relationship builder
Excellent communication & presentation skills
Strong negotiation skills
Proven track record of hitting targets and delivering growth
Fluent French & English
Management skills
Capabilities of evolving in a complex international organization
Very good relationship with major exhibitors chains
With proven experience in data analysis, digital project management, and social media strategy.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].