Lead the development and execution of creator marketing strategies for major clients, manage client relationships, and oversee a team of direct reports.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
About the Job
- Zeno believes the term "influencer" no longer accurately captures the essence of today's content creators. They are artists and storytellers who produce valuable and engaging content. The term "creator" better reflects their dedication and talent.
- Zeno East is looking for an experienced influencer / creator marketing leader to join our award-winning Digital Experience (ZDX) team to help drive new business and grow existing clients. The ideal candidate will have a strong mix of experience developing and leading influencer campaigns for B2C, health and/or financial brands, as well as a demonstrated foundational understanding of paid and analytics, including creator whitelisting. This person will be responsible for leading multiple pieces of client business, as the day-to-day client relationship manager, primary strategist and internal team lead. The ideal candidate will excel at both strategy and execution.
- As a Senior Vice President on our team, you’ll be responsible for spearheading the development of smart, creative and authentic creator strategies for some of the agency’s top clients. This work will include leading creator campaigns across a number of social platforms, including but not limited to Instagram, TikTok, Facebook, Pinterest, YouTube and more. This person should have a masterful understanding of creator marketing—from identification, contract negotiations and partner management to platform trends, disclosures, reporting, amplification and optimization. They should be both analytical and creative. Beyond strategy, the Senior Vice President, Influencer / Creator Marketing will also be responsible for leading a team and overseeing execution via content creation, copywriting, paid amplification and reporting in partnership with the paid media and analytics teams.
- Finally, this candidate will be a leader both internally and amongst clients. The Senior Vice President will be expected to manage 2-3 direct supervisees and contribute to the growth of our team in both business and culture. The Senior Vice President will sit on our Digital SLT and be expected to contribute both to our new business pipeline as well as manage staffing and utilization for their account teams and contribute to our Global Creator Center of Excellence.
- As a client lead, this person should have significant experience as a client relationship manager and account manager/team lead. They should thrive in a high stakes environment and be experienced at presenting and selling in ideas to senior clients and representing their workstream in an IAT. This candidate should also be comfortable and confident proactively identifying incremental opportunities with clients and leading the sell-in of those ideas. Internally, this candidate should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success.
- Be entrepreneurial: Love taking on new challenges; join an already-booming practice and partner with us to help grow it further.
- Be “good in a room”: i.e. be a strong presenter, at ease with real-time client counsel and good under pressure.
- Be a team player: Be willing to get in the weeds -- no task is “too junior” -- and help coach the team to success.
- Be collaborative: Be solution-oriented, accountable for the work and always willing to lend a hand.
- Be a leader: Embrace our team culture and lead both with clients and internal teams.
- Be willing to have fun: We love what we do and who we do it with, and hope you would, too.
This person must:
About You:
- 12+ years of experience in influencer marketing and/or communications industry
- Minimum of bachelor’s degree in marketing or other related field
- Experience developing and leading creator strategy across B2C (preferably top consumer brands), health, and/or financial brands including strategy development across platforms (Instagram, TikTok, Pinterest, etc.), 1:1 relationship management (i.e. not a network), vetting and algorithm nuances, trends amongst platforms, risk management and mitigation, etc.
- Foundational knowledge and experience in influencer whitelisting, paid social media (Facebook, Instagram, TikTok, etc.) and analytics/reporting, including counseling clients on KPIs based on business objectives
- Strong problem-solving and natural leadership, with previous experience managing others
- Strong ability to put pen to paper, bringing strategies to life through creative, client-ready deck development
- Experience in numerous client presentations and with tough Q&A conversations
- Strong project and account management skills, including setting and managing agency fee and OOP budgets
- Experience working in a fast-paced environment on multiple projects/clients
- Experience leading new business workstreams and delivering results Experience leading integrated teams and navigating complex IATs
- Experience working on ecommerce campaigns (either paid social or influencer)
- Experience working on B2B influencer campaigns
Pluses:
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
Top Skills
Facebook
Instagram
Paid Social Media Analytics
Pinterest
Tiktok
Youtube
Zeno Group New York, New York, USA Office
140 Broadway, New York, NY, United States, 10005
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