Senior Vice President, Media

The SVP, Media is a pivotal executive leader at VaynerMedia, responsible for the strategic direction, operational excellence, and commercial growth of a significant portfolio of media-led accounts. Reporting to an SVP, Group Director, you will drive this growth by leading a talented team of VPs and their direct reports (25-40 employees). You are the architect of the integrated strategy, directing Analytics, Creative, and Strategy departments to deliver cohesive, best-in-class work. You will serve as the executive sponsor for our client partners, owning C-suite relationships and the P&L for your group, all while embodying and championing the Honey Empire Values.

Portfolio & P&L Ownership:

• Own the P&L, margin contribution health, and growth trajectory for a multi-million dollar book of business across 2-5 key accounts.
• Drive business growth by identifying and capitalizing on opportunities to deepen and expand existing client relationships through new strategic initiatives.
• Partner with agency leadership in a senior capacity on new business pitches, lending your executive expertise to help hunt and win new clients.

Executive Client & Team Leadership:

• Lead, mentor, and develop a team of digital media buyers and planners, fostering an environment of accountability, innovation, and career growth for your entire 25-40 person pod
• Serve as the executive sponsor and senior strategic advisor for key client relationships, building trust and credibility with C-suite and VP-level stakeholders
• Architect the long-term vision and scope for your accounts, shaping client roadmaps, team structure, and desired business outcomes.
• Lead honest, robust, and meaningful conversations, giving constructive and actionable feedback to develop your VPs into the next generation of VaynerMedia leaders

Integrated Strategy Driver:

• As the lead for media-first accounts, you will set the strategic direction and forge powerful, collaborative partnerships with department leads across Analytics, Creative, Strategy, and Project Management
• Architect and approve holistic media strategies, ensuring your teams' recommendations are anchored to tangible business outcomes and client KPIs
• Look beyond existing solutions to architect innovative, breakthrough ideas, approaches, and solutions that solve complex client challenges

Departmental & Industry Influence:

• Embrace the opportunity to play a significant role in shaping the entire Media department's vision, contributing to training programs, operational best practices, and our agency-wide point of view
• Position VaynerMedia as a center of expertise and influence by contributing to industry dialogue, publications, and events
• Continually pursue and vet emerging media technologies and platforms, guiding the department on priorities and ensuring the agency remains at the cutting edge of the industry

• A minimum of 12-18+ years of industry experience, with a clear trajectory of leading progressively larger teams and more complex books of business
• A background rooted in hands-on-keyboard media buying, giving you deep practitioner-level knowledge. In this role, you will not be executing campaigns, but you must possess the fluency to provide expert-level strategic guidance, challenge your teams, and stay current on platform trends and best practices
• Mastery of the paid social ecosystem is required: Facebook/Instagram, TikTok, LinkedIn, Twitter, Snapchat, etc
• Significant experience in Programmatic Display/Video (e.g., DV360, The Trade Desk) and/or Paid Search (Google, Bing)
• Proven experience leading senior-level teams (VPs, Directors) to achieve substantial, long-term client and portfolio growth, with a passion for developing executive-level talent
• Gravitas and executive presence, with a demonstrated ability to command a room and confidently advise and influence C-suite level clients
• Fluency with the modern analytics and measurement landscape, including analytics platforms (e.g., Google Analytics), attribution partners, and brand measurement solutions
• An individual who leads by example in work ethic, empathy, and professionalism, and who can navigate the complex architectures of large client organizations to strengthen key relationships