Senior Vice President of Marketing (SVP of Marketing)

Blue Acorn iCi is seeking a visionary, growth-driven SVP of Marketing to lead and scale our global marketing function. As an Infosys subsidiary, we uniquely operate at the intersection of a high-performing digital agency and a global consulting powerhouse, enabling us to deliver transformative customer experience solutions at scale.

This executive leader will be responsible for defining and executing a modern marketing strategy that accelerates brand growth, strengthens our strategic alliances—particularly with Adobe—and builds a high-performing demand generation engine that directly fuels revenue.

You will serve as a critical connector across Blue Acorn iCi, Infosys, and key ecosystem partners, influencing go-to-market strategy, elevating market perception, and driving measurable business outcomes.

• Build, lead, and inspire a world-class, multi-disciplinary marketing organization
• Establish a culture of accountability, innovation, and data-driven decision-making
• Develop future leaders and ensure alignment with broader business objectives

• Define and execute a global marketing strategy aligned to revenue and growth targets
• Position Blue Acorn iCi as a category leader in digital experience, commerce, and CX transformation
• Drive differentiated messaging, thought leadership, and market influence

• Act as the primary marketing executive for the Adobe partnership covering US and EMEA regions
• Lead joint go-to-market strategies, co-marketing initiatives, and executive alignment
• Elevate Blue Acorn iCi’s position as a top-tier Adobe partner globally

• Partner closely with Infosys marketing and sales teams to unlock enterprise-scale opportunities
• Develop and execute joint campaigns, integrated GTM strategies, and cross-sell initiatives
• Ensure brand alignment and consistent messaging across both organizations

• Own the end-to-end demand generation strategy and pipeline contribution
• Build scalable, integrated campaigns across digital, ABM, events, and partner channels
• Align closely with sales leadership to drive MQL → SQL → revenue conversion

• Elevate brand visibility through strategic PR, content, events, and executive positioning
• Strengthen Blue Acorn iCi’s reputation as a trusted advisor within Infosys and the broader market
• Lead internal and external communications strategy

• Oversee the global marketing budget and investment strategy
• Track and optimize marketing spend, pipeline contribution, conversion rates, and ROI
• Deliver clear and consistent marketing reports and results to executive leadership

• B2B Marketing Leadership: 10–15+ years of progressive experience, including executive-level leadership roles
• Revenue Ownership: Proven track record of building and scaling demand generation engines tied to pipeline and revenue
• Ecosystem Expertise: Deep experience in partner marketing, co-selling, and alliance-driven growth models
• Strategic & Operational Balance: Ability to operate at both boardroom strategy and executional depth

• Agency / Services Experience: Strong understanding of marketing within a digital agency, consultancy, or professional services model
• Adobe Ecosystem Expertise: Familiarity with Adobe Experience Cloud and related GTM motions
• Global / Matrixed Environment: Experience navigating complex, global organizations (e.g., Infosys, Accenture, Deloitte)

In this role, you will:

• Shape the future of a well respected brand
• Influence GTM strategy across Blue Acorn iCi and Infosys in the US and in EMEA
• Drive meaningful impact in the rapidly evolving digital experience ecosystem