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GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.
Summary
We are seeking a strategic and detail-oriented Senior Web Marketer to focus on execution and optimization of the company marketing website. This role will be responsible for implementation of web strategy and digital objectives. The ideal candidate is a tactical leader with a strong background in web content management, digital marketing principles, personalization, and SEO/AEO, with a proven ability to translate business goals into effective and engaging web experiences. Reporting to, and working alongside, our Director of Digital, this is a self-directed role and you will lead the charge on ensuring we implementing a web refresh and CMS migration.
Job Responsibilities
Web Strategy Execution
- Own genedx.com strategy implementation, ensuring it supports business goals, delivers value to users, and reflects the brand effectively.
- Collaborate with Design, Product, and Marketing to enhance the user experience and performance of the website.
- Serve as the primary point of contact for the web function, coordinating across Marketing, Design, Development, Product, and other internal teams.
- Manage relationships with external agencies, contractors, and tool providers to ensure project execution and operational efficiency.
Content & Experience Management
- Implement web content strategy and feature enhancements, ensuring alignment with overall marketing and business objectives.
- Serve as the gatekeeper and brand steward for website content, supporting internal teams with content creation, updates, and publishing using established best practices.
- Maintain a content management system (CMS) to ensure accurate and efficient publishing is always possible.
Web Platform Management
- Serve as a key stakeholder as it relates to the web tech stack and technologies needed to elevate the digital experience (i.e. CMS, personalization tech, data tech, etc), ensuring it meets the needs of marketers, content creators, and developers.
- Partner with IT, Product, and Compliance teams or external partners when needed to drive platform enhancements to support scalability, governance, and content reuse, ensuring website meets security, privacy, and regulatory requirements.
- Collaborate with internal stakeholders to evolve workflows, permissions, and taxonomy structures to optimize publishing efficiency and accuracy.
- Support discovery and planning for any future platform improvements, integrations, or CMS enhancements.
SEO/AEO & Performance Optimization
- Optimize website content for search engines to drive visibility, discoverability, and organic traffic growth.
- Conduct keyword research and content audits to identify opportunities for improvement and increased engagement.
Reporting & Analytics
- Provide regular operational reporting on web performance, user engagement, demand-generation outcomes, and content effectiveness to marketing and leadership stakeholders
- Use data insights to inform decisions and continuously improve the website’s impact on business objectives.
People Manager
- No
Education, Experience, and Skills
- Bachelor’s degree in Marketing, Communications, or related field; or equivalent professional experience.
- 6+ years of experience in web marketing, web product management, and/or digital marketing.
- Expertise with content management systems (e.g., WordPress, Contentful, Webflow) and digital tools (e.g., Google Analytics, Tag Manager, Conductor, Pendo). A big plus if worked within Contentful and/or Conductor platforms.
- Strong understanding of web standards, UX/UI best practices, personalization, SEO/AEO/SEM principles, and analytics tracking.
- Familiarity with privacy and accessibility compliance (e.g., GDPR, WCAG).
- Experience working cross-functionally with technical, creative, and business teams.
- Excellent organizational and communication skills with strong attention to detail and the ability to be self-directed.
- Proven ability to lead web projects and initiatives from concept through execution.
Certificates, Licenses, Registrations
- See above
Physical Demands
- N/A
Work Environment
- Remote
#LI-REMOTE
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Science - Minded, Patient - Focused.
At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.
Experts in what matters most.
With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.
SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.
From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:
TECHNICAL EXPERTISE
- High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
- Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.
CLINICAL EXPERTISE
- Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
- Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
- Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.
Learn more About Us here.
Our Culture
At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:
- Be bold in our vision & brave in our execution.
- Communicate directly, with empathy.
- Do what we say we're going to do.
- Be adaptable to change.
- Operate with a bias for action.
Benefits include:
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
GeneDx is an Equal Opportunity Employer.
All privacy policy information can be found here.
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