The SEO Channel Lead will oversee strategy on client accounts, manage client relationships, drive revenue growth, and leverage data for SEO improvements and team collaboration.
Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth – bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where it’s easy to do the right thing throughout those communities. If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday – keep reading.
Seer is a remote first agency and Certified B-Corp with team members working across the country. If an office environment is more your style, this position can also sit in our HQ office, Philadelphia. We can only consider candidates based in the US who are able to work continental US based hours.
The Role: You, the Channel Lead for our SEO Division will oversee overall strategy on client accounts, and align the internal team on strategic direction and priorities. Though you will not manage direct reports, you will have the ability to measure the efficacy of strategy (rankings, traffic, conversions) in business metrics (leads, revenue, lifetime value) and make decisions based on data for SEO & all Channels for your clients. You will have the demonstrated ability to communicate the gravity of SEO findings (problems and solutions) to all client stakeholders, including c-level's with minimal SEO knowledge.
Role Highlights
- You will be a key player in growing divisional revenue, primarily through retaining your portfolio of clients, with a healthy dose of up-selling and cross-selling when appropriate
- You will build and maintain strong client relationships rooted in empathy, transparency, with the desire to help them exceed their goals
- You’ll set the bar in terms of understanding of how to win in search across a breadth of industries and business models; can troubleshoot advanced SEO issues and coach mid-level SEOs
- You have the demonstrated ability to leverage audience research tactics to tell a compelling story to c-levels
- You’ll work to level up the team and create a strong team relationship with clients, and identify client issues & opportunities and manage with Account Managers and Client Engagement
- You will create and maintain impactful relationships with senior stakeholders both internally and externally through consistent touchpoints and active listening to understand client goals, challenges and priorities
- You’ll be in charge of leading renewals and upsells for non-Client Engagement clients
- You’ll regularly review profitability updates shared by the Project Management Team; and coach team members and pivot priorities based on hour trends and client needs
- You will partner with the Project Management Team to understand resourcing and staffing needs along with skill requirements, and consult during staffing meetings on account needs
- You understand that AI has a critical role to play in how we service clients, so you’ll leverage new tools to drive efficiencies in not only your own workflows, but test and share learnings for the benefit of the greater team
Essential Skills
- Hands-on SEO agency experience across Content Strategy, Enterprise SEO, PR, Paid Media, and/or Analytics. You drive integrated strategies, leveraging AI where appropriate to drive efficiencies, measuring the effectiveness (rankings, traffic, conversions, revenue) and always backing up your decisions with data
- Superb client management skills. You drive conversation with C-level executives comfortably, educating and empowering those who don’t “get” digital, while always connecting tactics to business goals
- You have an advanced understanding of data visualization tools, including but not limited to: Filters, How to read the data to tell a story, How to communicate that story to clients, and Joining Data / Relationships
- You have a strong coaching ability; able to help team members understand growth opportunities on accounts and changes in channel strategy
- You have a strong ability to distill complex channel specific issues, trends, and performance into a frame of reference that teams can understand and can then articulate to clients
90 Day Goals
- By Day 30, you will have completed division training and begun to support clients and team members
- By Day 60, you will have supported at least 2 impactful client initiatives
- By Day 90, you will be up and running at full capacity, supporting a full book of business and team independently
This might not be the right role for you if
- Time-management, context-switching, and juggling multiple projects is quite challenging
- You do not want continued-learning and innovation to be an expectation
- Change management is difficult and you struggle with adapting to new tools and processes
Compensation & Benefits
- $95,000-$110,000/annually. Your final offered compensation will be determined based on your skills and experience
- Evaluation of comp at least once a year
- Benefit highlights
Have questions about recruitment at Seer? Check out our Custom GPT: Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.
As a B-Corp Certified organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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