Mondelēz International
We're a global snacking company empowering people to snack right.

Shopper Marketing Manager - Ricolino

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Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Hybrid: 2 days out of Dallas, TX Office
Working with cross-functional global and regional teams, you support portfolio strategy that aligns with the category vision to drive sustainable brand growth and to deliver business objectives . You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders, you will determine the priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans execute category marketing plans that deliver on revenue and profit forecasts, sharing objectives and monitoring performance, and delivering results over the AC and SP horizon. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
You will be responsible for working with the Customer Business Leads/Managers, Headquarter Shopper Marketing, Sales team, distributors, Brand Marketing as well multiple vendors to accelerate topline growth, share growth, and customer penetration within specific customers. The Shopper Marketing Manager will play an integral role in the development & execution of shopper marketing programs that support our brand, category, and customer sales objectives .
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

  • Consumer behavior, preferably in the consumer goods sector in matrix environment
  • Developing a seamless consumer experience
  • Managing business objectives beyond brand and budget
  • Analytics and creativity
  • Leading and influencing teams and managing trade-offs

  • Communicating effectively, verbally and in writing, and executive presentation skills
  • Markets with diverse economic environments a distinct advantage

R esponsibilities:

  • Drive shopper strategy and creative for key brands within the Ricolino p ortfolio in strong collaboration with Bran d, Sales and Distributor teams with goal to elevate shopper solutions and capabilities, and leverage key insights to drive sales and share.
  • Spearhead development and share out program measurement, evaluation, and analysis. Demonstrate the ability to optimize future programs to deliver the best return. Test & learn to evaluate marketing tactics and cutting-edge program activation elements.
  • Lead the management of agencies and vendors that includes briefing, evaluating strategy and creative, communication across key stakeholders. Plans inclusive of, but not limited to National Coupons, Independent Hispanic Stores, Sponsored Search, Merchandising programs etc .
  • Manage ongoing development, asset management, content updates for online ad building tool to support field sales team. Coordinate phased updates with agency and vendor to build capability for organization.
  • Build and maintain multi- discipline relationships within the organization including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Sales storie s , Merchandizing guides etc.
  • Budget Management: Own Shopper Marketing Budget management, tracking, and payments

Education & Qualifications

  • Undergraduate degree - Marketing or Business
  • MBA or Masters in Marketing a plus
  • Minimum 3 years' experience in shopper marketing, customer marketing or a related field
  • CPG background is a plus
  • I RI or Nielsen proficiency preferred
  • Travel : up to 25%


  • Strong Leadership Skills - self starter , great motivation and champion of change
  • Superior Project Management Skills - able to juggle/manage many projects, channels, and customers at the same time
  • Great Relationship Skills - strong at forging internal/external relationships and commanding trust/respect of others
  • Great Business Savvy - strong at understanding what makes sense for both the Customer and Mondelēz International
  • Strategic - strong ability to take BU/Brand/customer strategies and translate those into useable Sales strategy
  • Idea Leadership - needs to be innovative, willing to challenge the status quo and champion new ideas
  • Customer/Consumer Insights - work with Insights to build plans that will translate into new business

  • Strong Analytical/General Management Skills - excellent analytical skills for post analytics
  • Superior Execution - willingness to roll up sleeves and execute Knowledge of ethnic culture, interests, attitudes, technology, trends, etc.

No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz , Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Brand & Portfolio Management

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What are Mondelēz International Perks + Benefits

Volunteer in local community
Partners with nonprofits
Open door policy
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Performance bonus
Child Care & Parental Leave
Family medical leave
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Relocation assistance
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications
Personal development training
Apprenticeship programs

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