Social Lead

We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces. We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.

We're looking for a Social Lead to own Doji's social presence and drive content strategy. This role is in-person from our office in NYC.

• Own the content strategy and calendar — choosing pillars and formats, maintaining cadence across IG and TikTok, and keeping everything distinctly Doji

• Develop repeatable, Doji-ownable content formats and see them through from concept to published post

• Direct our Social Editor and Visual Designer on copy, video, and visual identity

• Drive our tastemaker strategy — building relationships with creators and culturally relevant figures who bring Doji into their world organically

• Monitor fashion and culture in real time, identifying and reacting quickly to content opportunities

• Help facilitate community engagement through content — contests, styling challenges, UGC campaigns, and more

• Track content performance, review analytics, and use data to inform and evolve strategy

• Work with founders to align content with new product features and overall brand direction

• Have a strong editorial point of view and genuine taste in fashion and culture

• Are a natural leader who can set direction and bring a team along with you

• Are chronically online and fluent in both fashion culture and internet culture

• Can conceive a format, brief a team, and see it through to a finished post

• Move fast without sacrificing quality

• Are comfortable with ambiguity and thrive in an early-stage environment

• Have experience running social at a fashion publication, brand, or media company

• Have a network of creators, talent, and collaborators you can activate

• Have experience with influencer marketing and talent relationships

• Have launched original content formats from scratch

• Have experience growing social accounts from early stage

• Have experience as a creative director

• Are excited about AI and the future of fashion technology