Social Media Associate & Creator

Carver Road Hospitality  

At Carver Road we leverage passion and unparalleled expertise to create a pathway for hospitality investments and brand development and expansion. We invest in, develop and operate lifestyle hotels, restaurants, lounges and other blended experiences while delivering best-in-class hospitality services for our partners and guests. 

Bespoke management solutions, from concept and brand development to asset management and marketing services, are designed to meet the unique challenges of the 21st century. The Carver Road team helps our partners and products stand out from the competition with an attention to detail and ability to harness intangibles allowing us to produce unforgettable moments and serve them with a smile. 

Our Portfolio 

Carversteak (Las Vegas & NYC) l Flanker Kitchen & Sports Bar (Las Vegas, Salt Lake City & NYC) l Rosevale Kitchen & Cocktail Room (New York) l Starchild Rooftop (New York) 

Overview 

The Social Media Associate & Creator Role at Carver Road supports the development and execution of Rosevale Cocktail Room and Starchild Rooftop’s social media and content strategies designed to attract and engage guests, increase sales, raise brand awareness, and grow community engagement in a measurable way. 

This role is highly hands-on, with a strong focus on creating, producing, and editing content for digital platforms across multiple food and beverage venues. The Associate works closely with the Marketing team to bring brand storytelling to life across social media channels including Meta, TikTok, etc ensuring all content aligns with brand voice, marketing campaigns, and guest experience goals. 

Responsibilities  

• Assist in creating and posting content across social media platforms.

• Capture and edit photo and video content for digital use, including short-form video (Reels/TikTok).  

• Help maintain the social media content calendar and ensure posts go out on schedule.  

• Monitor comments and messages, responding in a timely and professional manner.  

• Support on-site content capture at venues, events, and activations.  

• Keep social media profiles up to date (bios, links, hours, etc.).  

• Assist with planning and coordinating photoshoots and video shoots, including basic shot lists and logistics for Carversteak NYC. 

• Help coordinate with external social media agencies and content partners to keep projects on track.  

• Track basic performance metrics and share insights with the marketing team.  

• Support influencer visits and ensure content deliverables are captured.  

• Collaborate with internal teams (marketing, operations, culinary) to gather content and align messaging.  

• Assist with special projects, campaigns, and marketing initiatives as needed. 

Qualifications  

• Bachelor’s Degree preferred in Marketing or Communications.  

• 2-4 years’ experience in past previous social media / marketing roles. (hospitality and entertainment industry preferred).  

• Must be proficient in MS Office including Word, Excel, Canva, Adobe, and Capcut.

• Must be an expert in Social Media Platforms.

• Meta, X, Tik Tok, Pinterest, Snapchat, LinkedIn 

• Knowing how to pivot at times when in need.  

• Ability to multi-task multiple projects at once and understanding priority.  

• Extremely organized and excellent communication + presentation skills.  

• Strong visual storytelling skills with an eye for composition, lighting, and trends.  

• Well-rounded knowledge of all market segments, and channel sources, as well as ability to develop a strategic plan for each. 

• Passion for Hospitality, and Food & Beverage 

• Experience in Graphic design a plus.

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Carver Road Hospitality reserves the right to make changes in the above job description and all other duties assigned. Nothing herein shall restrict Craver Road Hospitality managements right to assign or reassign tasks, duties, or responsibilities to this job at any time. We are an equal opportunity employer and value diversity and inclusion.