ABOUT THE TEAM
The Media Investment team is a skilled group of individuals supporting Agencies and Brands with strategic media planning and buying across DSP, Search, Social, and Direct channels. The Media Investment team is agile, solutions-oriented, and focused on campaign performance metrics. Support spans both managed service and self-service customers who are looking for experienced buying support for positive business results.
WAYS YOU’LL CONTRIBUTE
The Social Media Buyer is responsible for managing specific social campaigns pre and post launch, as well as ensuring social RFPs and campaign launches are managed in a proactive manner. The Social Media Buyer is responsible for understanding the media plan objectives and how social can directly affect overall performance of the campaign. You'll contribute by:
Building strategic campaign plans for social RFP requests
Building and QA-ing campaigns according to best practices
Maintaining a strong understanding of the paid social landscape and the latest products, solutions, and best practices across all major platforms
Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations
Stewarding Basis’ client’s media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X
Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success
Crafting client-facing POVs based on the evolving social landscape
Assisting in the training, mentoring, and development of fellow team members
Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process
Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary
Providing education on paid social platform tools to other internal teams as needed
Assisting in the development and documentation of best practices related to paid social media management for both internal and external documents and assets
Developing a relationship with clients through direct communication via external statuses, QBRs, and ad hoc meetings
WHAT YOU BRING TO THE TABLE
2+ years of experience with the daily management and execution of paid social campaigns across various platforms
2+ years of experience with social media planning, strategy, and campaign optimization
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Strong analytical skills and the ability to pull and analyze reports from various ad manager platforms
Familiarity with first-party and third-party data and tagging/pixel placement
Detail-oriented and organized
Developed communication and presentation skills
Solutions-oriented
Proficiency in Excel, PPT
Precise attention to detail
Strong command and understanding of AI tool usage
Ability to work in a cross-functional team environment
Commitment to creating inclusive, respectful environments where all voices are valued and supported.
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
Similar Jobs at Basis
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
