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The Global Social Media Director will set the vision for Mastercard's social media presence, manage community engagement, and ensure brand strategy is executed effectively through compelling storytelling and creative campaigns across channels.
Marketing Tech • Software
The Associate Director of Social Media will lead global social media efforts, manage a team, drive content strategy, and connect social activity to business outcomes.
Top Skills:
InstagramLinkedIn
Food
The role involves leading Wingstop's organic social and influencer marketing efforts, driving brand growth, managing a team, and integrating cultural insights into marketing strategies.
Top Skills:
Google AnalyticsMS Office
Join the Movement
The Enhanced Games are on a mission to enhance humanity, redefining the future of sports by merging scientific progress with elite athletic performance. The Games challenge conventional sporting norms, embracing medicine and science to push human potential while prioritizing safety, transparency, and innovation. Science and technology are recognized as fair advantages, allowing athletes to choose natural or enhanced competition. Setting the new gold standard in athlete health and safety, we mandate state-of-the-art medical profiling to monitor key health markers for all athletes competing at the Enhanced Games. And unlike traditional events, all athletes are paid, with million-dollar prizes for setting new world records. Funded by leading venture capitalists including Peter Thiel, the Enhanced Games operate independently of taxpayer money, ensuring financial sustainability and innovation. This is the future of sport - where science, athleticism, and progress inspire superhuman achievement.
Key Areas of Responsibility
- Develop and drive a social strategy focused on accelerated growth and fandom through innovative, platform-optimized content
- Collaborate and consult across brand, production, executive and athlete teams to deliver compelling, story-rich and educational content
- Lead live content development and publishing around key brand events and moments
- Leverage innovation (technology, trends) to optimize and elevate engagement, cultivating both conversation and product conversion
- Devise and sustain a cycle of performance measurement, reporting and organization-wide insight-sharing
- Manage daily and long-term content calendars by platform
- Overall administration and operational governance of brand-operated channels
- Manage a team of individual social platform-specific experts/influencers
Skills & Expertise
- 4+ years in social media management in global sports, entertainment or high-growth startup
- Demonstrable history of driving meaningful, high-velocity growth on social and/or YouTube
- Proven ability to translate raw, complex data into actionable, strategic insights
- Obsession with assessing metrics and optimizing social plans that yield thumbstopping, premium content
- Experience managing enterprise-level social suites (Sprinklr, Sprout Social), video editing tools (Adobe Premiere, CapCut) and AI content tools
- Expertise in digital hygiene, including MFA protocols, password management and platform-specific security frameworks
- Superior copywriting and storytelling capabilities, with a clear sense of brand voice
- Comfort and excitement working in high-stakes, live broadcast environments where accuracy, speed and precision are all paramount
- Cross-functional, cross-continental collaboration with partners of varying levels of experience and duty
- Knowledge in social commerce or direct-to-consumer experience, a plus
- Bachelor’s degree in Marketing, Communications or a related field (or equivalent real-world experience)
Must-Have Requirements
Must be authorized to work in the United States.
Must be willing to work from Enhanced’s New York office 4 days a week.
Enhanced Games New York, New York, USA Office
New York, New York, United States, 10010
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
