Senior Social Media & Influencer Manager, Media & Entertainment

Position Overview

Autodesk makes the software that empowers creators, studios and makers to imagine, design and build the future. Our Media & Entertainment (M&E) team partners with the world’s leading storytellers and creators — from VFX, games and animation studios to independent creators pushing the boundary of what’s possible.

Flow Studio is the platform within M&E that brings new creator audiences to Autodesk. Organic social is a primary growth channel for Flow Studio: it must attract new users, build meaningful affinity and translate into measurable demand (signups and upgrades). This role is strategic and hands-on — owning a high-velocity content engine, creator partnerships, and the measurement framework that links social activity to business outcomes, while adapting to new discovery behavior (including journeys that begin in generative AI / LLMs).

This is a high-impact role at the intersection of product marketing, creator economy and emerging AI-led discovery. You’ll own a primary channel for Flow Studio growth and be accountable for turning social investment into measurable business results. If you’re energized by fast creative cycles, measured experimentation, and building programs that convert audiences into customers, this role is for you.

Location: Boston, New York City, San Francisco, Atlanta
Reports to: Senior Director, Media & Entertainment Marketing

Responsibilities

• Lead platform-specific social strategies (TikTok, IG, LinkedIn, X, YouTube) that directly drive signups and upgrades; build campaign measurement frameworks and run data-driven optimizations

• Operate a high-velocity content engine — own the editorial calendar, publish multiple times daily, convert event moments into scalable short-form assets, and art-direct creative with agencies and freelancers

• Lead creator, influencer and UGC programs end-to-end: audience targeting, briefs, compliance & licensing, onboarding, payments and performance reporting

• Manage external creative partners and independent contractors — production, budgets, timelines and quality control

• Partner across a matrixed organization (Brand, Product, Community, Strategy, Education, Demand Gen and Paid Media teams) to align messaging, content, timing and KPIs for maximum impact

• Maintain deep knowledge of the AI creative tool market and creator workflows, and apply that perspective to content, recruitment and measurement

Minimum Qualifications

• Revenue-first social leadership: Proven track record building social programs that move the funnel — (show examples where social activity translated into measurable signups, trials or upgrades)

• High-velocity content operations: Experience running a content engine that publishes multiple times per day, produces repeatable event/content workflows, and generates scalable short-form video

• Creator & influencer mastery: Demonstrated success designing and running creator activations, handling briefs, licensing, FTC compliance, and delivering usable creator assets

• Agency & contractor management: History managing creative agencies, outside production teams and independent contractors to deliver against brief, tight timelines and budgets

• AI + SaaS domain experience: Deep familiarity with AI creative tools/market and experience working in SaaS or product-driven marketing environments (i.e. you understand product narrative, trials and upgrades)

• Analytical fluency: Strong capability with platform analytics and web analytics, experimentation, and turning data into prioritized optimizations that improve conversion metrics

Preferred Qualifications

• 8+ years experience in social, content, creator or product marketing with clear examples of business impact

• Portfolio with platform-differentiated social work (TikTok/IG Reels, LinkedIn, X, YouTube) and strong copy examples

• Hands-on short-form video production experience and willingness to travel for events/production

• Proven experience running influencer/creator programs, including licensing and FTC/compliance

• Proven experience managing creative agencies, production vendors and freelance networks

• Deep knowledge of the AI creative tool market and practical experience using AI tools in social workflows

• Demonstrated success working cross-functionally in a matrixed organization with Brand, Product, Community and Demand Gen partners

• Excellent written and verbal communication and strong project management skills

• Comfortable operating in a fast-paced, ambiguous environment and scaling processes while maintaining quality

#LI-RR2

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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