1. Create high-quality, engaging content strategically tailored to social media platforms including X and LinkedIn
2. Identify emerging trends in social media content creation, stay ahead of cultural trends in the crypto community, deploy impactful proactive content on Plume's social channels
3. Monitor, respond, and engage with our audience in real time, fostering trust and loyalty within the crypto and broader RWA community
4. Develop and maintain a content calendar: create posts, obtain approvals, schedule, and execute posts
5. Work closely with marketing, BD and other teams to coordinate social media efforts with broader campaigns and ensure consistency
6. Measure and report against the performance of social marketing initiatives; share recommendations to optimize social channels
7. Handle operational social media tasks, including onboarding vendors, quarterly audits, and new account creations
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