Social Media Manager

We are building the first creative operating system: an infinite canvas designed for the generative computing paradigm. We’re a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.

We're looking for a Social Media Lead to own FLORA's voice, growth, and presence on Instagram, X, and LinkedIn. You'll be responsible for growing our followership and turning social into a true growth engine for the business. You'll orchestrate our social presence (including product launches, creator collaborations, industry commentary, and growth experiments) into a consistent rhythm that builds our brand. You'll moderate our channels, track what competitors are doing, and ensure FLORA stays ahead.

This is a high-ownership, autonomous role. You'll write compelling copy, create content, and post independently. You own how FLORA shows up on social media and are trusted to make brand decisions in real-time.

Social Strategy & Channel Growth

• Own strategy, content, and growth across Instagram, X (Twitter), and LinkedIn

• Drive follower growth and turn social into a top-of-funnel acquisition channel that converts audiences into FLORA signups

• Run experiments, analyze metrics, and optimize for engagement and reach

• Build repeatable content systems that drive consistent output and results

Brand Voice & Copywriting

• Be the voice of FLORA - write sharp, engaging copy that sounds distinctly like us

• Shape our narrative and create content that resonates with our community

• Post independently with strong brand judgment

Viral Content & Cultural Relevance

• Craft posts, threads, and videos that get shared and drive meaningful engagement

• Stay plugged into AI, creative tools, and internet culture

• Spot timely moments and turn them into high-performing content

Content Creation & Execution

• Create content yourself or guide Creative Producers to execute your vision

• Write threads, edit videos, design graphics—whatever's needed to ship quality content fast

• Iterate quickly based on what works

Market Intelligence

• Track AI news, creative tech trends, and competitive landscape

• Synthesize insights into content opportunities and strategic recommendations

Proven Social Media Operator

• Proven experience building or scaling social channels, ideally somewhere with a strong creative community

• Demonstrated ability to grow accounts and create high-performing content

Exceptional Writer & Brand Voice

• Strong copywriter who can craft compelling, on-brand content that drives engagement

• Able to shape brand perception through consistent, authentic voice

Deep Platform Expertise

• Understand what works on X vs. Instagram vs. LinkedIn (algorithms, formats, trends)

• Tailor content for each platform while maintaining brand consistency

Eye for Viral Content

• You’ve made content go viral and understand what makes people share

Metrics-Driven

• Track performance, analyze data, and optimize for growth

• Treat social as a business growth lever, not just brand awareness

Scrappy with a Testing Mindset

• Ship quickly, iterate based on feedback, comfortable with ambiguity

• Operate independently without waiting for permission

Strong Creative Judgment

• Trusted to post without oversight while maintaining brand consistency

• Balance experimentation with brand standards

Versatile Creator

• You can create content yourself (video editing, design, FLORA)

Market Aware

• Follow AI and creative tech trends, know what our audience cares about

Ownership Mindset

• Act like an owner: high standards, proactive, accountable for results

Passionate About AI Creativity

• Excited about FLORA's mission and spreading our vision

Social is where we tell the FLORA story and share our work with the world. It's where we bring the creative community together, spark conversation about the future of creative work, and show what's possible when AI is built for real creatives. Done right, our channels become where creatives come to learn, get inspired, and see what's next in the generative era.