Lead DTC social media strategy and execution to drive customer acquisition, retention, and revenue. Manage a social team, oversee content planning and publishing across major platforms, optimize paid and organic campaigns tied to KPIs (engagement, CTR, conversions, ROAS), ensure brand consistency and community engagement, coordinate assets (YouTube timestamps, WordPress content), and use project management tools to drive accountability and cross-functional alignment.
This is a remote position.
We are looking for a Social Media Manager to lead and oversee the strategy, growth, and execution of our Direct-to-Consumer (DTC) social media initiatives. This role is responsible for building scalable, performance-driven social strategies that support customer acquisition, retention, and brand growth. The Social Media Manager will lead the social team, ensure alignment with DTC business goals, and drive measurable results such as increased traffic, leads, subscribers, engagement, and revenue across multiple platforms.
This role serves as the leader for DTC social marketing efforts, combining creative direction with analytical decision-making while fostering innovation, accountability, and excellence within the team.
Key Responsibilities
- Lead the development and execution of DTC-focused social media strategies aligned with customer acquisition, retention, and revenue goals.
- Provide leadership, direction, and coaching to the social media team to ensure consistent, high-quality output.
- Oversee content planning, creation, scheduling, and publishing across platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.
- Manage and optimize paid and organic social initiatives, tracking performance against DTC KPIs such as engagement, CTR, conversions, and ROAS.
- Ensure brand consistency, strong storytelling, and high-quality community engagement across all social channels.
- Coordinate the timely delivery of YouTube timestamps, WordPress content, and supporting creative assets.
- Stay ahead of social and DTC trends, testing new formats, platforms, and growth strategies to improve reach and performance.
- Collaborate closely with DTC managers, creatives, and marketing peers to align social strategies with broader campaigns and launches.
- Drive accountability and workflow efficiency using Asana or other project management tools.
- Lead team syncs, strategic planning sessions, and cross-functional meetings as needed.
Requirements
- 3+ years of proven leadership experience in social media management, preferably within a DTC brand, agency, or fast-paced growth environment.
- Expertise in Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
- Strong creative and strategic thinking skills with a track record of delivering measurable growth.
- Demonstrated ability to manage, mentor, and lead a team to achieve ambitious goals.
- Skilled in balancing multiple projects and deadlines while maintaining quality.
- Excellent communication, problem-solving, and organizational skills.
- Solid understanding of paid and organic social media, including campaign development, analytics, testing, and performance optimization tied to business outcomes.
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
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