Social Media Manager

About 21Shares

21Shares makes investing in digital assets as easy as buying shares using your conventional broker or bank. Investors can purchase our crypto ETPs easily, safely and securely in a regulated framework on the SIX Swiss Exchange in USD, Euros and GBP, on BX Swiss in CHF, on Boerse Stuttgart in Euros, on DB Xetra as well as Wiener Boerse ( Vienna Exchange) in Euros. We offer the most expansive suite of crypto ETPs available on regulated European exchanges.

Founded in 2018, 21Shares is led by a team of talented entrepreneurs and experienced professionals from the asset management and banking industry. Headquartered in Zurich, the company has launched several exchange-traded products such as NEAR and ONDO in the last twelve months

About the Role

21Shares is seeking a creative Social Media Manager. This individual will be responsible for managing social media strategy and presence across various platforms. The ideal candidate will have a deep understanding of social media marketing, excellent content creation skills, and the ability to engage with the online community

Key Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with 21Shares’ marketing goals and objectives
• Manage and maintain social media presence across multiple platforms
• Work with external partners to produce partner content, reports, and co-marketing with vendors and other non-contracted industry partners
• Measure the success of social media activities using analytical tools and provide reports on ROI and performance metrics to guide future strategies
• Identify gaps in our existing messaging and define ways to strengthen our brand and voice
• Develop and manage social media campaigns and contests to drive engagement and brand awareness
• Ensure brand consistency and compliance with social media policies and guidelines

Qualifications: 

• Bachelor’s degree in marketing, communications, or related field
• 2+ years experience managing Twitter and Linkedin accounts
• Must live in the continential United States
• Proven track record of success in developing and implementing social media strategies
• Excellent content creation and writing skills
• Experience with social media management tools and analytics platforms. 
• Ability to work collaboratively in a fast-paced, professional service environment

This role is based in New York, and will be expected to work from either our New York office in a hybrid model Monday - Wednesday.

Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $80,000 - $110,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.