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About Espresso
Espresso Systems is building critical infrastructure for a multi-chain future. It is lead developer of the Espresso Network, a base layer purpose built to provide rollups and appchains what they've always needed but never had from Ethereum alone: fast finality, scalable data availability, decentralized sequencing, and the foundation for greater crosschain composability.
The Role
We're looking for a Social Media Manager to own and grow our presence across crypto's key social platforms. You'll manage our X account, expand our presence on LinkedIn and Farcaster, and experiment with new platforms like TikTok and Instagram. Your mission is to build genuine engagement with our community and make complex infrastructure accessible and interesting.
What You'll Do
- Help develop our social media strategy and own its execution across multiple platforms
- Maintain and evolve our content calendar, identifying gaps and opportunities without being prompted
- Draft original content that balances technical depth with accessibility
- Repurpose long-form multimedia content (podcasts, livestreams, blog posts) into engaging snippets and clips for social sharing
- Design and execute engagement campaigns that grow our reach and deepen community connections
- Monitor and respond to comments, DMs, and mentions: be the voice of Espresso in social conversations
- Coordinate with our Community Marketing Manager on initiatives with a social media component, such as our Caffeinated Creator program
- Track data to understand what's working, what isn't, and adjust strategy accordingly
- Stay plugged into crypto Twitter culture and broader ecosystem conversations
What We're Looking For
- Deep understanding of CT culture and the broader crypto social landscape
- Ability to jump between technical infra discussions and more casual, degen-friendly content; but knows when a professional tone is the right course
- Awareness of legal and regulatory considerations; understand what we can and cannot say as a company
- Strong communication skills with a knack for making complex infrastructure topics engaging
- Self-starter mentality (you see what needs to happen and you make it happen)
- Comfortable with the pace and ambiguity of working at a startup
- Experience managing B2B or developer-focused social channels is a plus
- At least 2-3 years managing social media account
- Bonus: You already follow crypto infra discourse and understand why rollup fragmentation matters
What Success Looks Like
- A growing, engaged community across social platforms
- Content that gets shared and quoted by developers, researchers, and other “smart followers” in the ecosystem
- Meaningful conversations are happening in our replies and quote tweets
- Strategic campaigns are supporting product launches, partnerships, and ecosystem initiatives in a meaningful way
- A social presence that feels authentic to Espresso's vision, mission and culture
This role reports to Product Marketing Lead and is fully remote. If you can make infrastructure exciting and know when it’s meme season versus when to get serious with technical substance, let's talk.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
