Social Media Strategy Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

JOB TITLE: Social Media Strategy Manager

Position Summary:

This is not just a posting role. This person is the strategist, the creator, the publisher, the analyst, and the channel expert. You'll set the calendar, make the graphics, write the copy, read the data, and adjust on the fly. You'll know the difference between what lands on LinkedIn and what belongs on Instagram. You'll be comfortable in a regulated industry, fluent in governance and compliance, and relentless about engagement.

You'll sit inside a high-performance content marketing team and own social as a function — supporting campaigns, always-on publishing, event activations, employee advocacy, and the brand's real-time presence across every major platform. You'll operate with meaningful autonomy and move fast, working within a strategic framework set by marketing leadership and in close coordination with campaign and content teams.

About the Team:

athenahealth's Content Marketing team drives awareness, trust, and consideration for one of healthcare's most important technology platforms — and we're looking for a social media strategist who owns the function end to end.

Essential Job Responsibilities:

• Own and maintain a rolling editorial calendar across LinkedIn, Instagram, Facebook, X, and YouTube — with platform-specific content strategies for each

• Develop and execute social media strategies for campaigns, product launches, events, and conferences — from annual tentpoles like HIMSS to quarterly GTM moments — working within strategic direction set by marketing leadership

• Coordinate campaign planning and cross-functional workstreams in Monday.com, keeping social deliverables visible and on track across the content engine

• Build and enforce social media policies and governance frameworks in partnership with Legal, Compliance, and Communications

• Lead social listening and competitive monitoring — translating signals into strategic adjustments and content opportunities

• Drive employee advocacy programs, helping internal stakeholders amplify content and build personal brand presence on LinkedIn

• Support athenahealth's executive thought leadership presence on social platforms

• Create platform-native content independently — copy, static graphics, short-form video, carousels, and stories — without requiring design support for every post

• Produce and edit short-form video content using tools such as CapCut, Adobe Premiere, or equivalent — including conference coverage, product moments, and campaign creative

• Use AI tools to accelerate ideation, drafting, and repurposing — while maintaining a sharp editorial eye and ensuring every post sounds distinctly athenahealth, not generically machine-written

• Manage agile, real-time posting for breaking news, event coverage, and engagement moments — boots on the ground at key conferences when needed

• Operate Sprout Social end to end: scheduling, publishing, bot configuration for messaging workflows, escalation routing, and inbox management

• Manage digital asset storage and retrieval using Bynder DAM — tagging, organizing, and surfacing assets for the broader team

• Maintain brand voice, visual identity, and tone consistency across all channels at all times

Additional Job Responsibilities:

• Define, track, and report on KPIs across engagement, reach, follower growth, and lead generation — connecting social performance to pipeline and business outcomes

• Run A/B tests on content formats, posting times, copy, and creative to continuously optimize performance

• Build and own monthly and quarterly social performance reports for marketing leadership

• Use data to make the case for budget, channel investment, and strategic pivots

• Collaborate closely with content, brand, product marketing, and communications teams to align social with the broader content engine

• Partner with Marketing Operations on UTM tracking, campaign tagging, and attribution

• Coordinate with PR and Government Affairs on sensitive topics, regulatory moments, and crisis communications protocols

• Support the broader content marketing team on campaign launches, event coverage, and always-on publication cadence

Expected Education & Experience:

• 5–7 years of hands-on social media management experience, including at least 2 years in a B2B, healthcare, health tech, or regulated industry environment

• A resume with metrics — follower growth percentages, engagement rate improvements, lead volume driven, pipeline influenced, open/CTR lifts. If you can't quantify what you've built, this role isn't the right fit

• Proven track record of growing engagement and connecting social activity to lead generation or pipeline outcomes — not just impressions and likes

• Experience owning social media strategy as a primary driver of brand presence and audience growth, not as a support function

• Demonstrated ability to work within compliance, legal review, and governance frameworks without sacrificing content quality or speed

• Deep, native knowledge of LinkedIn, Instagram, Facebook, X, and YouTube — including algorithm behavior, content formats, best posting practices, and audience expectations on each

• Expert-level proficiency in Sprout Social, including publishing workflows, smart inbox management, bot/automation setup, escalation configuration, and analytics

• Hands-on experience with a DAM platform — Bynder strongly preferred

• Proficient in graphic design tools — Canva at minimum; Adobe Creative Suite (Photoshop, Illustrator, Premiere) a strong plus

• Comfortable with video creation and editing tools for short-form social content — CapCut, Adobe Premiere, or equivalent

• Familiarity with AI-assisted content tools (ChatGPT, Claude, Jasper, or similar) — used to accelerate, not replace, sharp editorial judgment

• Comfortable with Google Analytics, UTM parameters, and connecting social data to broader marketing attribution

• Experience working in a project management platform such as Monday.com, Asana, or equivalent to coordinate cross-functional campaign work

• A builder's mindset — you set up systems, enforce standards, and make things work

• Exceptional editorial judgment — you know what's on brand, what will land, and what won't before it goes out

• Fast and nimble — you can turn around real-time content at a conference, respond to a breaking policy moment, or pivot a calendar when a campaign changes

• Data fluency — you're comfortable in dashboards, skeptical of vanity metrics, and always connecting performance back to business goals

• Strong written communication — you write platform-native copy that earns attention without sounding like a press release or a chatbot output

• High accountability — you own the function, the calendar, the content, the metrics, and the governance

• Comfortable navigating complexity — healthcare is a regulated, high-stakes, high-sensitivity environment and you treat it that way

Expected Compensation

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.  Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.