Welcome to MFour
At MFour, we’re transforming how businesses understand consumers in an increasingly complex, AI-driven world. Founded in 2011, we are a leading consumer intelligence platform delivering validated, connected, and opt-in data that powers smarter, faster decision-making.
What sets us apart is our ability to connect what consumers say with what they actually do. Through our proprietary platform, MFour Studio™ and our flagship app Surveys On The Go®, we combine survey data with real-world behaviors, creating a complete, accurate view of the consumer journey.
We’re also shaping the future of research through innovations like DANI™, our AI-powered assistant that enables teams to quickly analyze data, uncover insights, and take action with confidence.
Built on our Fair Trade Data® model, everything we do is grounded in transparency, privacy, and trust. Today, we partner with leading global brands like Google, Microsoft, and Disney to eliminate blind spots and drive better business decisions.
At our core, we believe better data leads to better outcomes!
Your Journey to Success:
MFour sits at the intersection of AI and market research. We have grown at a 25% CAGR over the last two years, and we sell to the "Who's Who" of the Fortune 500 and big advertising. That growth has created a real opportunity for sellers who can both win new business and grow the business they've won.
As a Sales Executive, you'll own a book of enterprise accounts from first conversation through renewal. You're both a hunter and a farmer. You'll open doors with new logos and buyers. You'll also manage won accounts, drive renewals, and expand our footprint through upsell and cross-sell. You'll close sizable B2B deals from the mid-market up through the Fortune 500.
Your Mission:
- Own the full sales cycle for new business: prospect, qualify, scope, pitch, negotiate, and close with consumer insights, shopper insights, and marketing leaders at mid-market and Fortune 500 brands
- Build and maintain a healthy pipeline through proactive outreach, networking, industry events, and disciplined CRM management
- Manage and grow your book of won accounts, driving renewals and expanding footprint through upsell and cross-sell
- Drive account penetration by building relationships across multiple teams and stakeholders, so MFour becomes essential at renewal time
- Lead complex research scoping conversations with executives across consumer products, tech, telecom, retail, CPG, QSR and restaurants, and more.
- Tell the story of how AI is transforming market research, and translate MFour’s offerings into clear business value for each client
- Partner with leaders across Sales, Research, and Product to refine messaging, conversion strategies, and client solutions
- Forecast accurately and consistently achieve and exceed sales targets
- Stay current on industry trends and MFour's innovations so clients see you as a knowledgeable, trusted partner
What Sets You Apart
- A BA or equivalent experience (required)
- 3+ years as a solutions or account executive, with a proven record of prospecting and closing new business
- Experience managing and growing an existing book of business through renewals, upsell, and cross-sell
- The business acumen to navigate consultative, multi-stakeholder sales cycles with senior decision makers
- A hunter's drive to find and close new business, paired with a farmer's discipline to grow and retain it
- Strong communication and presentation skills, with the ability to explain complex ideas clearly
- The ability to quickly build trusted relationships with potential and existing clients
- Motivation, target focus, and the ability to work both independently and collaboratively in a fast-paced environment
- Willingness to travel up to 25% of the time.
Preferred Skills
- Experience selling SaaS, data, or market research solutions
- A background in market research or consumer & shopper insights
- Genuine curiosity about AI, market research, and how the two are reshaping how Fortune 500 brands make decisions
- Experience mentoring, managing, or partnering closely with SDRs or junior sellers
In return for your dedication, we offer:
- Salary Range
- $140,000 base with uncapped OTE
- Health benefits
- Top-tier health benefits include: medical, dental, vision, LTD, and life insurance
- Mental health benefits
- Work-life balance
- Unlimited PTO
- Hybrid model
CHECK US OUT: https://www.youtube.com/watch?v=cabweOxGias&t=1s
OUR APP : https://surveysonthego.com/
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