Special Projects Lead (Brand & Marketing)

We are fixing US healthcare by building an AI-native physical care platform, starting with home health. We have a genuinely differentiated story and no one who owns the strategy behind how it reaches the market. That is this role.

As a Special Projects Lead on our Marketing and Growth team, you will own how Adaptive shows up: our conference and event strategy, our digital and content strategy, our biggest public moments, and the collateral that helps Sales and Partnerships win. You will decide what we make, why, and whether it is good enough to ship. This is a strategy seat with design and production support behind it, not a design role.

You will thrive here if you have consulting-grade rigor, can own an ambiguous project end to end without a playbook, write and present exceptionally well, and have real taste.

This is a Special Projects Lead seat, and that is deliberate. Our SPLs take ambiguous, high-stakes problems and own them end to end. This one owns the most visible problem we have: how Adaptive presents itself to the market.

We have a genuinely differentiated story and, right now, no one who owns the strategy behind how that story reaches hospitals, referral partners, clinicians, and recruits. You will build that strategy and then run it. Think of it as a blend of:

• Go-to-market strategy (decide where we show up, what we say, and what we spend, so that Sales and Partnerships walk into warmer rooms)

• Digital and content strategy (own how we present ourselves online, from our digital presence and thought leadership to the content engine that feeds recruiting and sales)

• Cross-functional execution (turn a strategy deck into shipped work: campaigns, conference presence, launch moments, sales collateral, with real owners and deadlines)

You will work directly with the exec team, Sales, Recruiting, and Partnerships. Like all SPL roles, this is a track: it is designed for people who want to grow into owning a function, a P&L, or a GM-style seat, depending on where you spike.

This role is designed for you if you have a low ego, love solving problems that matter, and are ready to build an industry-changing company.

1. Own the company's biggest public moments

• Run our major announcements end-to-end, such as our fundraising and partnership announcements, including owning narrative, assets, and day-of execution

• Own how we show up at conferences, including which events are worth our time and how we show up

• Own the face of each new-market launch

2. Build and run our digital strategy

• Own how Adaptive presents itself online: channels, cadence, positioning, and measurement

• Build the content engine that Sales and Partnerships can actually use: thought leadership, whitepapers, case studies, executive presence, fireside chats

• Own the content strategy that supports recruiting and clinician acquisition, not just sales

3. Run growth marketing like an operator

• Execute and evolve our market-entry playbook as we launch new regions, partnering with Growth and Operations leaders on the ground

• Build the business case for where we spend: which events, which channels, which bets, and what "worth it" looks like

• Make our brand guidelines digestible and self-serve for non-designers: distill, systematize, and build the internal tooling to deliver them

• Fix how our outbound-heavy teams put things into the world, audit things going out today, and stand up a lightweight review-and-enablement system so quality holds without you touching everything

5. Define the metrics that prove it worked

• Identify the KPIs that matter (pipeline influenced, event ROI, recruiting funnel, share of voice) and make our impact legible to the whole company

Note: you will have design and production support. We are not asking you to be the person in Figma at 11pm. We are asking you to be the person who decides what we make, why, and whether it is good enough to ship.

• 3-5 years owning complex, ambiguous projects end to end in an analytically rigorous environment: management consulting, investment banking/private equity, or similar (e.g., MBB, high-velocity startups, complex operational systems)

• You have run projects with many stakeholders and no playbook before, and you have delivered. You can articulate the load-bearing decisions and why they mattered

• Analytical depth: comfort with SQL, Excel modeling, Claude Code, and self-serving data analysis to guide decisions and build a business case

• Exceptional written and verbal communication. You can synthesize a complex topic into something crisp, and you can build a deck that a founder would be happy to put in front of a partner

• Track record of owning outcomes, not just output: work that demonstrably moved pipeline, awareness, recruiting, or revenue

• Evidence of taste, in whatever form your work took. A portfolio is great, but so is a fundraise announcement you ran, decks you built that closed deals, or a launch or rebrand you owned. We care that the work is excellent and that it is genuinely yours, not how it is packaged

• Operator mindset: you take a vague ask and return something excellent without needing it fully specified. You decompose messy problems, prioritize ruthlessly, and treat a rollout like a workflow with owners, deadlines, and failure modes

• Accountable end to end: you unblock yourself, escalate when necessary, and iterate quickly

• Business-minded: you tie brand and marketing back to pipeline, partnerships, and recruiting, not to vanity metrics

• Versatile generalist: you spike in at least one of strategy, storytelling, analytics, or relationship management, and you pick up the rest fast

• Comfort with ambiguity: you can operate zero to one and thrive where the playbook does not exist yet

• Low ego, high standards: this is a startup. You get scrappy, you sweat the details, and you hold the line on quality

• Exposure to brand, growth, or demand-gen marketing. Strongly preferred but not required. We would rather have a rigorous strategist who can learn marketing than a marketer who cannot think

• Healthcare, health-tech, or other regulated / complex B2B experience

• PR and communications experience

• Event and conference production experience

• Fluency with modern tooling (Canva, Figma) and comfort using AI tools to move faster

• Healthcare experience. We will support your learning curve, but you must be an autodidact who will quickly familiarize yourself with the industry

• A design portfolio. This is a strategy role. We assess taste through the work you present, not through a portfolio

• Opportunity for growth in a fast-growing company

• Collaborative team valuing innovation and problem-solving

• Competitive salary and equity compensation

• Flexible time off policy - we expect most employees to take at least 3 weeks of vacation per year

• In-office lunches, dinners, and snacks to fuel your focus and well-being

• 401(k) retirement plan with employer contribution

• Comprehensive health insurance, dental, and commuter benefits

• Based in New York, NY, Texas (DFW), or Houston, TX.