Sponsorship Activation Coordinator

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

FAN EXPO HQ is the largest pop-culture event producer in world. Our mission is to deliver the ultimate fan experience through our growing portfolio of events, which includes MEGACON Orlando, FAN EXPO Dallas, FAN EXPO Boston, FAN EXPO Denver, FAN EXPO San Francisco, FAN EXPO Canada, Calgary Comics & Entertainment Expo, FAN EXPO Vancouver, FAN EXPO Chicago, FAN EXPO New Orleans, FAN EXPO Philadelphia, FAN EXPO Cleveland, FAN EXPO Portland, Toronto Comicon, and more.

FAN EXPO HQ is a division of Informa, the world’s leading events company, and together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

Ready to embark on a new and exciting adventure? Read on.

This role is based in New York, NY

At FAN EXPO HQ, we don’t just host events—we create immersive, fandom-fueled universes.  And our sponsors? They’re the ones who help make the magic even bigger. As our Sponsorship Activation Coordinator, you’ll be the operational powerhouse that helps turn bold brand visions into real-life experiences. From eye-catching booths to unforgettable on-site activations, you’ll work across teams and timelines to bring partnerships to life—seamlessly and strategically.

What You’ll Do

Sponsorship Fulfillment

• Own the logistics behind sponsor activations across our portfolio of events
• Make sure all sponsorship deliverables are checked off, buttoned up, and on-brand
• Oversee logo placements, signage, swag, and all things sponsor visibility
• Track activation progress and report like a pro—because details matter
• Collaborate on how partner brands show up in every corner of our shows

Event Operations

• Team up with Marketing, PR, and Operations to execute activations with polish
• Be boots-on-the-ground on-site to ensure activations go off without a hitch
• Manage supplies tied to sponsor needs and event execution
• Assist with staffing for sponsor activations and troubleshoot in real time
• Coordinate with vendors and suppliers to bring sponsor ideas to life

Relationship Management

• Be the go-to contact for sponsors you’re assigned—answering questions, solving problems, and keeping them in the loop
• Provide regular updates and activation reports pre- and post-show
• Work cross-functionally with internal teams and external partners
• Support engagement strategies that build trust and long-term sponsor value
• Help sponsors feel like VIPs (because they are!)

Administrative Support

• Keep records organized and accurate—we’re talking contracts, calendars, reports, and more
• Support invoicing, data entry, and event registration processes
• Maintain sponsor timelines, deliverables, and internal planning calendars
• Create post-event reports that showcase activation success and sponsor ROI

What You Bring to the Table

Education

• Degree in Marketing, Business, Events, Communications, Sports Management, or a related field

Experience

• 1–2 years working in events, sponsorship, partnerships, or client services
• Familiarity with event tech platforms and tools
• Bonus points if you’ve worked directly with sponsors or clients

Skills

• Stellar project management and time management chops
• Strong communicator—whether it’s emails, calls, or on-the-ground direction
• Detail-oriented with the ability to multitask without breaking a sweat
• Tech-savvy with Microsoft Office and event software
• Quick on your feet and solutions-focused

You Are:

• A natural collaborator who thrives in a fast-paced environment
• Organized, efficient, and flexible when plans shift
• A self-starter with a positive attitude and high accountability
• Passionate about pop culture, events, and giving fans unforgettable moments

Working Conditions

• You’ll need to be flexible—events don’t follow a 9-to-5 schedule
• Travel is required (bonus: your “office” might include cosplay and comic books)
• Fast-paced, dynamic, and team-oriented atmosphere
• Ability to lift up to 25 lbs—especially when setting up on-site

How We Measure Success

• Flawless and timely sponsor activation execution
• High sponsor satisfaction and repeat partnerships
• Strong collaboration across internal departments
• Organized reporting and data accuracy
• Positive, professional representation of FAN EXPO with every interaction

Salary for this position is 55,000 — 60,000 USD and is based in our NYC office.

Why work at Informa  

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic 
• Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs 
• As an international company, the chance to collaborate with teams around the world  

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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