Sr. Analyst, Data Strategy & Measurement

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
As a Senior Analyst on the Data Strategy & Measurement team within Comcast Advertising, you will play a critical role in advancing data-driven initiatives that demonstrate the value of TV and cross-platform advertising. This position focuses on supporting measurement and attribution projects, assessing data capabilities, and supporting strategic partnerships that enhance campaign performance insights. You will leverage your understanding of advertising data, privacy regulations, and industry trends to deliver actionable recommendations and support the development of frameworks that unify linear, digital, and addressable measurement. This role requires strong organizational skills, attention to detail, and the ability to collaborate effectively with internal teams and external partners.
Job Description
Core Responsibilities

• Support contract execution and post-deal integration efforts, ensuring alignment with operational and compliance requirements.
• Work closely with internal teams (Legal, Product, Partnerships, Sales) to support data-driven initiatives and facilitate preparation of materials for internal review ensure compliance with privacy regulations.
• Conduct assessments of data and measurement capabilities, identify gaps, and recommend improvements that support operational efficiency and revenue growth.
• Support initiatives that demonstrate the value of TV advertising through advanced measurement and attribution, ensuring methodologies deliver accurate and actionable insights for advertisers.
• Assist in evaluating potential data and measurement partners, including due diligence and business case development.
• Participate in meetings with external partners and industry groups to build collaborative relationships and work together on data and measurement initiatives that drive mutual value.
• Assist in developing and implementing attribution models and measurement frameworks that unify linear, digital, and addressable data, enabling comprehensive campaign performance evaluation and optimization.
• Prepare presentations and reports for leadership, summarizing findings and actionable recommendations.
• Analyze emerging privacy and legal developments to anticipate risks and identify solutions that minimize business disruption, deliver insights that help the organization adapt quickly and maintain competitive advantage.
• Experience: 3-5+ years of experience in data enablement, advertising measurement, or related fields within media or technology organizations.
• Measurement and Data Expertise: Proven ability to assess data and measurement capabilities, evaluate measurement methodologies, and translate insights into actionable recommendations that demonstrate advertising value.
• Industry Knowledge: Familiarity with TV and cross-platform advertising ecosystems (linear, digital, addressable) and data-enabled solutions; experience with attribution models and campaign performance measurement preferred.
• Collaboration Skills: Ability to work effectively with cross-functional teams and external partners to support data-driven initiatives and measurement innovation.
• Communication: Strong written and verbal communication skills, with the ability to create clear, compelling presentations for leadership and stakeholders.
• Education: Bachelor's degree in Business, Data Analytics, Marketing, or related field; advanced degree a plus.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Strategic Planning; Business Operations; Business
Salary:
Primary Location Pay Range: $97,403.91 - $146,105.87
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years