Sr. Analyst, Digital Experience Optimization

About the Role 

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to Digital Experience Optimization at Ovative Group can’t be found anywhere else. We measure and optimize sites and apps at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality. 

The Ovative Group Senior Analyst, Digital Experience Optimization position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical & analytical thinking, has a solid understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts. 

Responsibilities of a Digital Experience Optimization Senior Analyst: 

Cross-functional strategy & thought leadership:  

• Act as a subject matter expert for Site/App & Analytics strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends 

• Develop and drive forward multi-channel digital experience strategies and roadmaps aligned with client program growth goals 

• Understand and find synergies across digital media channels and site/app experiences within the client mix in partnership with other team members  

Data Analysis & Insights 

• Analyze qualitative and quantitative data from client websites and apps to understand customer behavior and identify optimization opportunities 

• Analyze marketing performance data to uncover insights & opportunities to improve the end-to-end customer purchase journey 

• Evaluate business objectives, competitive landscapes, and performance trends to support data-driven recommendations 

• Conduct quantitative analysis using tools such as Excel, Google Analytics, Adobe Analytics, or similar platforms 

• Employ qualitative research methodologies including usability testing and UX audits to identify friction points throughout the user journey 

• Support weekly and monthly reporting by validating data, summarizing results, and highlighting key insights 

• Assess digital analytics tagging and data quality; assist in identifying opportunities to improve measurement and decision-making 

Optimization performance management & execution:  

• Support conversion rate optimization (CRO) programs across websites and apps by analyzing test performance and outcomes 

• Assist in the execution of A/B and multivariate tests, including test setup, QA, and coordination with creative and development partners 

• Monitor experiment performance and document learnings and results 

• Translate testing outcomes into clear insights and recommendations for internal teams and client-facing materials 

Client relationship & project management:  

• Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals  

• Lead development and delivery of client-facing solutions, including:   

• Clearly defining program objectives, tactics and KPIs 

• Developing and delivering client communication 

• Build strategies for clients and lead tactical planning and execution 

• Effectively manage & grow client relationships and establish trust and credibility 

• Collaborate and share recommendations with marketing channel teams 

• Strive to be the best interaction of the client’s day  

Team leadership and employee development:  

• Manage work independently with initial direction from leadership 

• Regularly speak up, ask questions and express your POV  

• Help train new Ovative team members  

• Foster a culture of open communication and 360-degree feedback  

Requirements: 

• 3+ years of experience in digital marketing and analytics, site/app product development, or related field  

• Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations  

• Proven track record of success driving growth and strong positive results within a digital business 

• Great communication and client management skills 

• Sound conceptual and analytical problem-solving skills  

• Exceptional attention to detail 

• Ability to work independently and drive efforts from start to finish 

Preferred: 

• Digital agency experience or digital lead on the client-side 

• Previous experience in performance marketing, retail, eCommerce, etc.  

• Familiarity using Google Analytics or Adobe Analytics for reporting and analysis  

• Experience with digital A/B testing or personalization tools (Adobe Target, Optimizely, etc.) 

• Knowledge of UX/UI best practices 

• Experience with usability testing